Bright Cellars vs Nakedwines.com

Not sure which personalized wine subscription you want to join? This page compares Bright Cellars and Nakedwines.com side-by-side using my detailed ratings system. The ratings are based on my experiences with each club — including tasting the wine over multiple shipments.

Which is better, Bright Cellars or Nakedwines.com?

On practically every level Nakedwines.com is far superior to Bright Cellars. At Nakedwines.com the personalization includes the ability to choose your own bottles and how many; their program is 100% refundable, not just as credits and the focus is on the winemaker and their story, not branding. Bright Cellars may be better for an absolute wine beginner, though I’d send a newbie somewhere else where the wine quality is better. See why.

What are the key differences between Bright Cellars and Nakedwines.com?

The biggest differences between Bright Cellars and Nakedwines.com are: Cost per shipment, Satisfaction guarantee, Number of bottles per shipment, Quality of wine, Price of wine, Educational materials, Convenience features, Giftworthiness

What are the key similarities between Bright Cellars and Nakedwines.com?

Bright Cellars and Nakedwines.com are quite similar in these areas:

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

Bright Cellars

Bright Cellars Wine Club

Nakedwines.com

Nakedwines.com Wine Subscription
Do they ship to you?
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Overall rating
This rating reflects all of the wine club elements below and is weighted for personalized wine clubs.
Bright Cellars Nakedwines.com
2.2 stars 5 stars
Wine styles
Choose any: Red, white, or mixed Choose any: Red, white, rosé, and sparkling
Wine regions
A selection from around the world, you don’t pick Choose wine from around the world
What to know
Bright Cellars is an algorithm-based personalized wine club where you have limited ability to intervene in the selection. Their point system is designed to say how good of a match a wine is for your palate.

Their customer service has always been excellent and friendly. You can work with them to apply some limits to your matches (for example, "never send me Merlot.").

I wasn’t impressed with any of the wines I received and compared to other personalized wine clubs, the wine is too expensive for what you get. The membership seems overly focused on beginning wine drinkers and doesn’t accommodate more experienced wine lovers very well.
Nakedwines.com is not a typical wine subscription in that they do not auto-ship your wines. Each month you deposit $40 and when you’re ready, you order as much wine as you want (at least 6 bottles).

Nakedwines.com’s relationship with independent winemakers makes it unique. I also love that they give you so much information to help you decide which wines to try. Unlike their competitors, any unspent funds are fully refundable (and they’ll also credit bottles you didn’t like).

It should be easier to sign up for a membership without getting the introductory six-pack deal.
Best wine clubs
The editorial lists where I include this wine club and its ranking on that list.
Bright Cellars Nakedwines.com
This wine club is not on any lists

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A Personalized Wine Subscription

Personalization Rating
This rating reflects the degree of personalization available, not how well I think they do at matching wines to my taste preferences. Why? Each service requires a number of shipments before they hone in on your tastes (usually at least 3 shipments) and the quality of the personalization is, well, personal. Some services might be really good at your tasting profile but terrible at mine (and vice versa). This is why I don’t rate the ability of wine clubs to personalize your selection, rather I share my own experiences and let you be the judge.
Bright Cellars Nakedwines.com
3 stars 5 stars
Starting with a quiz during signup, Bright Cellars uses an algorithm to match your personal tastes. Their ability to match gets better over time, when you rate the wines you receive. You’ll need to contact customer service to swap out recommended bottles you don’t want to try.

The quiz does not ask you about your wine preferences, it asks about your chocolate, coffee, tea, juice, and non-wine preferences.

I found their automated systems did a terrible job recommending wine for me. After a chat with customer support, they made some tweaks to my profile and my matches improved.
Unlike other personalized wine clubs, Nakedwines.com does NOT start with a quiz. Quite the opposite... you start with a bundle of six bottles they choose. Their personalization comes in two forms: 1) you pick every wine you orders and 2) As you rate wines, the store reflects your preferences.

I have never used Nakedwines.com recommendations to choose wine — I like to personalize my wine shipments by picking my own wine. Given the amount of data they have about customers and what they like (or don’t), I would bet they are good at guessing which wines you might like based on how you’ve rated previous wines you purchased from them. And if they’re not, they’ll give you all of your money back... so there’s nothing to lose.

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At Signup

Bright Cellars Nakedwines.com
Number of Bottles
4 6 (minimum bottles per order)
Delivery Frequency
Monthly Monthly
Introductory Offer

For You Join today and save $40 on the first shipment — New members only. Click for This Deal.

For You Save $100 on your first 6-bottle case, just $39.99. Shipping included. Voucher code is already entered. Click for This Deal.

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Subscription Cost

Bright Cellars Nakedwines.com
Bright Cellars (4 bottles) Nakedwines.com (6 bottles)
Total Price per Shipment
$88.00 You deposit $40 each month and spend it when you want to. Your price per shipment will vary depending on the wines you put in the box.
Price per Bottle Including Shipping
$22.00 Variable (You choose your wine and how many bottles)
Price per Shipment
$80.00 Variable (You choose your wine and how many bottles)
Shipping Cost
$8.00 Shipping is $9.99 for orders less than $100. Shipping is free for orders over $100 except in Hawaii ($70 per box) and Alaska ($130 per box).
Price per Bottle Before Shipping
$20.00 $8.99 - $39.99 (You choose your wine)

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Wine Ratings

Bright Cellars Wine Review Nakedwines.com Wine Review
Quality of Wine
This rating reflects how the wine is sourced and produced, as well as how it compares to similar wine clubs.
1 stars 4.25 stars
Bright Cellars’ wines are "private label" of generally poorer quality to less-expensive wine clubs. They offer a broad range of styles and wine regions, and the quality from each area varies slightly. Nakedwines.com wines are often mistaken for private label, but since Nakedwines.com is a winery, that is not accurate. They offer wine at a variety of prices and the quality varies with price. In general, their $15 wines are better than those of similarly-priced wine clubs.
Price of Wine
Bright Cellars Nakedwines.com
1 stars 5 stars
As Bright Cellars wines are private label or exclusive, prices can’t be verified. The wine seems overpriced, based on my experience with less-expensive wine clubs. Nakedwines.com wines are exclusive so prices can’t be verified, however you are able to buy wine from them without a subscription, those prices seem fair, and members get a substantial discount. The wine seems very fairly priced based on my experience with similar wines from other sources.

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Additional Ratings

Satisfaction Guarantee
This rating reflects the quality of the club’s satisfaction guarantee, not my guarantee of your satisfaction.
Bright Cellars Nakedwines.com
2 stars 5 stars
The messaging here is mixed. Their Terms & Conditions says damaged or defective bottles may be refunded.

"While most items are not refundable, if you received a damaged or defective product, we may refund at our discretion if we are notified within 30 days of the order date. Please be aware that gift card purchases are non-refundable."

Their marketing page says otherwise: "Your delight is guaranteed. If you don’t love a bottle, we’ll send you a replacement."
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"You get your money back. We only charge you for the wine you love, guaranteed. Just email us at chat@nakedwines.com or call us at 1-800-813-4882."
Customer Service Record
This rating is a mix of my own experiences with their customer service team and general ratings from across the web over time.
Bright Cellars Nakedwines.com
5 stars 5 stars
Bright Cellars has an impressive customer service record as recorded online and my own experiences with their customer service team were excellent. Nakedwines.com has an impressive customer service record as recorded online. I have not personally needed their customer service team’s assistance yet.
Educational Materials
This rating reflects how much information you get about the wine you receive.
Bright Cellars Nakedwines.com
2 stars 4.5 stars
Bright Cellars includes a tasting card for each wine in your shipment. These cards have very basic information on them. Plenty of info for a beginner, but not helpful for anyone who wants to learn more about where the wine came from or how it was made. The wine information for Nakedwines.com wines is all online. They offer excellent information about each wine, including info that is useful both before you buy it and when you are ready to drink it. In addition to details about the winemaker and the wine itself, they also provide storage information, service information, and food pairing suggestions.
Convenience
A subscription should be easier than shopping at the store. That means you have control over when and where deliveries occur and that it is easy to make changes to your account online.
Bright Cellars Nakedwines.com
4 stars 5 stars
Choose a delivery date?
Yes Yes, you only get wine when you place an order
Skip a shipment any time?
Yes, skip shipments whenever you want You decide when you want wine, so no need to skip shipments. You can pause deposits if needed.
Fully manage account online
Yes Yes
Cancel online
Yes Yes
Choose alternate delivery location
Yes Yes
Get SMS delivery updates from the club
No No
Get email delivery updates from the club
Yes Yes
Email reminders before card is charged
Yes Yes

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Available Upgrades

Bright Cellars Nakedwines.com
Switch delivery frequency
Switch to deliveries every other month or quarterly n/a

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Good for Gifts?

Bright Cellars Nakedwines.com
Giftworthiness
(5 stars) (2.5 stars)
Gift options?
Yes No
Gift format
Electronic gift card n/a
Gift wrap
No No
Gift notification
Yes. You can choose to send a gift box with a corkscrew to announce your gift ahead of time ($10), or you can send an email to notify your recipient on any day you choose. n/a

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Jessyca Frederick

Review by: Jessyca Frederick

After 12+ years trying 1000s of bottles from 100+ different wine clubs, Jessyca knows what it means to be a wine club worth joining. Her reviews can help you find a great wine club for you (or to give as a gift) at any budget and for any wine preference.