Nakedwines.com vs Winc

Not sure which personalized wine subscription you want to join? This page compares Nakedwines.com and Winc side-by-side using my detailed ratings system. The ratings are based on my experiences with each club — including tasting the wine over multiple shipments.

Which is better, Nakedwines.com or Winc?

After receiving several shipments from both wine subscriptions, I prefer Nakedwines.com. They both offer wine recommendations based on your preferences and allow you to pick every wine you receive. I find the wine at Nakedwines.com to be more sophisticated and there is a much greater variety to choose from than Winc. This page explains, in great detail, why Nakedwines.com is better than Winc. See why.

What are the key differences between Nakedwines.com and Winc?

The biggest differences between Nakedwines.com and Winc are: Cost per shipment, Satisfaction guarantee, Number of bottles per shipment, Quality of wine, Price of wine, Educational materials, Convenience features, Giftworthiness

What are the key similarities between Nakedwines.com and Winc?

Nakedwines.com and Winc are quite similar in these areas:

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

Nakedwines.com

Nakedwines.com Wine Subscription

Winc

WINC Wine Club
Do they ship to you?
AK AZ CA CO CT DC FL GA HI IA ID IL IN KS LA MA MD ME MI MN MO MT NE NV NH NY NJ NM NC ND OK OR PA SC SD TN TX VT VA WA WI WV WY AZ CA CO CT DC FL GA ID IL IN IA KS LA ME MD MA MN MO MT NE NV NH NJ NM NY NC ND OH OK OR PA SC SD TN TX VT VA WA WV WI WY
Overall rating
This rating reflects all of the wine club elements below and is weighted for personalized wine clubs.
Nakedwines.com Winc
5 stars 4.6 stars
Wine styles
Choose any: Red, white, rosé, and sparkling Choose any: red, white, rosé, sparkling, sweet, and cider
Wine regions
Choose wine from around the world Choose either or both: USA and International
What to know
Nakedwines.com is not a typical wine subscription in that they do not auto-ship your wines. Each month you deposit $40 and when you’re ready, you order as much wine as you want (at least 6 bottles).

Nakedwines.com’s relationship with independent winemakers makes it unique. I also love that they give you so much information to help you decide which wines to try. Unlike their competitors, any unspent funds are fully refundable (and they’ll also credit bottles you didn’t like).

It should be easier to sign up for a membership without getting the introductory six-pack deal.
Winc is an algorithm-based personalized wine club, but they let you pick your own wine, too. By delivering a range of wine grapes, regions, and styles, Winc is always a top contender for a personalized wine subscription.

One of Winc’s strong suits is their winemaking team. Headquartered on California’s Central Coast, many of their wines are made with grapes from the area, where high-quality vineyards and less-common grape varieties are de rigeur.

Some of the changes to their business model seem a little unfriendly to their customers, particularly that there is a minimum monthly charge but that unspent credits are non-refundable.
Best wine clubs
The editorial lists where I include this wine club and its ranking on that list.
Nakedwines.com Winc

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A Personalized Wine Subscription

Personalization Rating
This rating reflects the degree of personalization available, not how well I think they do at matching wines to my taste preferences. Why? Each service requires a number of shipments before they hone in on your tastes (usually at least 3 shipments) and the quality of the personalization is, well, personal. Some services might be really good at your tasting profile but terrible at mine (and vice versa). This is why I don’t rate the ability of wine clubs to personalize your selection, rather I share my own experiences and let you be the judge.
Nakedwines.com Winc
5 stars 5 stars
Unlike other personalized wine clubs, Nakedwines.com does NOT start with a quiz. Quite the opposite... you start with a bundle of six bottles they choose. Their personalization comes in two forms: 1) you pick every wine you orders and 2) As you rate wines, the store reflects your preferences.

I have never used Nakedwines.com recommendations to choose wine — I like to personalize my wine shipments by picking my own wine. Given the amount of data they have about customers and what they like (or don’t), I would bet they are good at guessing which wines you might like based on how you’ve rated previous wines you purchased from them. And if they’re not, they’ll give you all of your money back... so there’s nothing to lose.
Winc memberships begin with a personalization quiz. While you can rely on their algorithm to choose your wine according to the preferences stated in your quiz, you can also choose every bottle in every box. Order as much or as little as you want each month (above the minimum 4 bottles).

The matching power of the Winc algorithm is more limited than some others because they have a smaller inventory of wine to choose from, but your ability to choose your own wine is a big plus on personalization.

I like that I can choose my own wines from Winc depending on what looks interesting (the ultimate in personalization). I do not find their recommended wines match my actual preferences.

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At Signup

Nakedwines.com Winc
Number of Bottles
6 (minimum bottles per order) 3 (minimum bottles per order)
Delivery Frequency
Monthly Monthly
Introductory Offer

For You Save $100 on your first 6-bottle case, just $39.99. Shipping included. Voucher code is already entered. Click for This Deal.

Exclusive Deal For You Join today and get four bottles for $24.95 and free shipping. Click for This Deal.

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Subscription Cost

Nakedwines.com Winc
Nakedwines.com (6 bottles) Winc (3 bottles)
Total Price per Shipment
You deposit $40 each month and spend it when you want to. Your price per shipment will vary depending on the wines you put in the box. You deposit $59.95 each month and spend as much of that (or more) as you wish. If you don’t use all of your credits in a given month, they roll over to the next month.
Price per Bottle Including Shipping
Variable (You choose your wine and how many bottles) Variable (You choose your wine and how many bottles)
Price per Shipment
Variable (You choose your wine and how many bottles) Variable (You choose your wine and how many bottles)
Shipping Cost
Shipping is $9.99 for orders less than $100. Shipping is free for orders over $100 except in Hawaii ($70 per box) and Alaska ($130 per box). Shipping is $9.99 for orders of 3 bottles. Shipping is free for orders of 4 or more bottles.
Price per Bottle Before Shipping
$8.99 - $39.99 (You choose your wine) $12.99 - $29.99 (You choose your wine)

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Wine Ratings

Nakedwines.com Wine Review Winc Wine Review
Quality of Wine
This rating reflects how the wine is sourced and produced, as well as how it compares to similar wine clubs.
4.25 stars 3.5 stars
Nakedwines.com wines are often mistaken for private label, but since Nakedwines.com is a winery, that is not accurate. They offer wine at a variety of prices and the quality varies with price. In general, their $15 wines are better than those of similarly-priced wine clubs. Winc wines are "private label" of generally equal quality to similarly-priced wine clubs. Winc offers wine at a variety of prices and the quality varies by price. Their cheapest white wines and rosés are 4-star wines. Their cheapest red wines are 3 star wines. The more expensive wines are generally of better quality and their international selection is generally a better value than their California selection.
Price of Wine
Nakedwines.com Winc
5 stars 4 stars
Nakedwines.com wines are exclusive so prices can’t be verified, however you are able to buy wine from them without a subscription, those prices seem fair, and members get a substantial discount. The wine seems very fairly priced based on my experience with similar wines from other sources. Winc sells their wine at retail locations (like Whole Foods), hotels, restaurants, and on their website without a membership. Members pay discounted prices as compared to these retail locations. The discount varies depending on the wine, but you never pay "full price."

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Additional Ratings

Satisfaction Guarantee
This rating reflects the quality of the club’s satisfaction guarantee, not my guarantee of your satisfaction.
Nakedwines.com Winc
5 stars 5 stars
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"You get your money back. We only charge you for the wine you love, guaranteed. Just email us at chat@nakedwines.com or call us at 1-800-813-4882."
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"If you are not completely satisfied for any reason, please let us know immediately. We will gladly credit Winc Members the full value of your bottle towards another wine of your choosing in your next shipment."
Customer Service Record
This rating is a mix of my own experiences with their customer service team and general ratings from across the web over time.
Nakedwines.com Winc
5 stars 3 stars
Nakedwines.com has an impressive customer service record as recorded online. I have not personally needed their customer service team’s assistance yet. Over the years, Winc has had some unfriendly-to-the-customer policies regarding cancelling and credits, as well as shipping problems. These problems seem to persist, most notably with service not actually being cancelled when the customer thought it was.
Educational Materials
This rating reflects how much information you get about the wine you receive.
Nakedwines.com Winc
4.5 stars 3 stars
The wine information for Nakedwines.com wines is all online. They offer excellent information about each wine, including info that is useful both before you buy it and when you are ready to drink it. In addition to details about the winemaker and the wine itself, they also provide storage information, service information, and food pairing suggestions. Winc’s attitude about wine education is that they want to be your nerdy wine friend who doesn’t overhwelm you with nerdy information. The information you get about each wine is only available online. Their wine profile includes body, sweetness, alcohol, winemaking (vegan, low sulfur, low sugar, sustainable, etc.), fruit, earth, and wood (oakiness). I wish they didn’t hold back so much of that nerdy information about the actual grapes/vineyards from where the wine originates.
Convenience
A subscription should be easier than shopping at the store. That means you have control over when and where deliveries occur and that it is easy to make changes to your account online.
Nakedwines.com Winc
5 stars 4.5 stars
Choose a delivery date?
Yes, you only get wine when you place an order Yes
Skip a shipment any time?
You decide when you want wine, so no need to skip shipments. You can pause deposits if needed. Yes, skip shipments whenever you want
Fully manage account online
Yes Yes
Cancel online
Yes No
Choose alternate delivery location
Yes Yes
Get SMS delivery updates from the club
No Yes
Get email delivery updates from the club
Yes Yes
Email reminders before card is charged
Yes Yes

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Available Upgrades

Nakedwines.com Winc
Case discount
n/a Buy 12 bottles at a time and save an extra 10%
Pre-pay for credits
n/a Buy your Winc credits ahead of time and save up to 20%
Wine upgrades
n/a Winc offers wine at a variety of prices, you can choose more expensive wines whenever you want

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Good for Gifts?

Nakedwines.com Winc
Giftworthiness
(2.5 stars) (2.5 stars)
Gift options?
No Yes
Gift format
n/a Electronic gift card
Gift wrap
No No
Gift notification
n/a Yes, an email is sent at time of purchase

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Jessyca Frederick

Review by: Jessyca Frederick

After 12+ years trying 1000s of bottles from 100+ different wine clubs, Jessyca knows what it means to be a wine club worth joining. Her reviews can help you find a great wine club for you (or to give as a gift) at any budget and for any wine preference.