Picked by Wine.com vs Nakedwines.com

Not sure which personalized wine subscription you want to join? This page compares Picked by Wine.com and Nakedwines.com side-by-side using my detailed ratings system. The ratings are based on my experiences with each club — including tasting the wine over multiple shipments.

Which is better, Picked by Wine.com or Nakedwines.com?

Picked by Wine.com and Nakedwines.com are roughly equal to me, however they are very different experiences and I can’t say which you’d actually prefer. Please review this head-to-head comparison of Nakedwines.com and Picked by Wine.com to see which wine subscription is more suitable for your preferences. See why.

What are the key differences between Picked by Wine.com and Nakedwines.com?

The biggest differences between Picked by Wine.com and Nakedwines.com are: Cost per shipment, Satisfaction guarantee, Number of bottles per shipment, Quality of wine, Price of wine, Educational materials, Convenience features, Giftworthiness

What are the key similarities between Picked by Wine.com and Nakedwines.com?

Picked by Wine.com and Nakedwines.com are quite similar in these areas: Delivery frequency

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

Picked by Wine.com

Picked by Wine.com

Nakedwines.com

Nakedwines.com Wine Subscription
Do they ship to you?
AK AZ AR CA CO CT DC FL GA HI ID IL IN IA KS LA MD MA MN MO NE NV NH NJ NM NY NC ND OH OK OR PA RI SC TN TX VT VA WA WV WI WY AL AK AZ CA CO CT DC FL GA HI IA ID IL IN KS LA MA MD ME MI MN MO MT NE NV NH NY NJ NM NC ND OK OR PA SC SD TN TX VT VA WA WI WV WY
Overall rating
This rating reflects all of the wine club elements below and is weighted for personalized wine clubs.
Picked by Wine.com Nakedwines.com
5 stars 5 stars
Wine styles
Choose any: Red, white, or a mix Choose any: Red, white, rosé, and sparkling
Wine regions
Choose wine from around the world Choose wine from around the world
What to know
Picked by Wine.com is a unique personalized wine subscription in that every bottle you receive is handpicked just for you by a human sommelier, not an algorithm.

Wine.com has been sitting out the wine subscription business for almost a decade, but when they came back in, they created a thoughtful, human-led product designed for wine lovers, not just wine drinkers.

I’d like to see options for bigger (and smaller) shipments, options which include rosé and sparkling wines, and options to spend more than an average of $40 per bottle.
Nakedwines.com is not a typical wine subscription in that they do not auto-ship your wines. Each month you deposit $40 and when you’re ready, you order as much wine as you want (at least 6 bottles).

Nakedwines.com’s relationship with independent winemakers makes it unique. I also love that they give you so much information to help you decide which wines to try. Unlike their competitors, any unspent funds are fully refundable (and they’ll also credit bottles you didn’t like).

It should be easier to sign up for a membership without getting the introductory six-pack deal.
Best wine clubs
The editorial lists where I include this wine club and its ranking on that list.
Picked by Wine.com Nakedwines.com

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A Personalized Wine Subscription

Personalization Rating
This rating reflects the degree of personalization available, not how well I think they do at matching wines to my taste preferences. Why? Each service requires a number of shipments before they hone in on your tastes (usually at least 3 shipments) and the quality of the personalization is, well, personal. Some services might be really good at your tasting profile but terrible at mine (and vice versa). This is why I don’t rate the ability of wine clubs to personalize your selection, rather I share my own experiences and let you be the judge.
Picked by Wine.com Nakedwines.com
5 stars 5 stars
Like other personalized wine subscriptions, your Picked subscription starts with a quiz. This is a much smarter, wine-centric quiz than the other services. It includes detailed preferences and even a write-in section.

Once you have input your selections, a professional sommelier will pick wines to suit your stated preferences. As you taste and rate wines they ship you, your sommelier will adjust his/her selections. The more info you provide, the better the service will be.

I was impressed with the wines I received based on my quiz results and additional information I provided. The sommelier did not know I am an affiliate marketer, but she definitely paid close attention to my wishes.
Unlike other personalized wine clubs, Nakedwines.com does NOT start with a quiz. Quite the opposite... you start with a bundle of six bottles they choose. Their personalization comes in two forms: 1) you pick every wine you orders and 2) As you rate wines, the store reflects your preferences.

I have never used Nakedwines.com recommendations to choose wine — I like to personalize my wine shipments by picking my own wine. Given the amount of data they have about customers and what they like (or don’t), I would bet they are good at guessing which wines you might like based on how you’ve rated previous wines you purchased from them. And if they’re not, they’ll give you all of your money back... so there’s nothing to lose.

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At Signup

Picked by Wine.com Nakedwines.com
Number of Bottles
6 6 (minimum bottles per order)
Delivery Frequency
Monthly Monthly
Introductory Offer

For You Join today and save $50 on your first box of wine personalized by you and picked by a sommelier. Use code PICK50 at checkout.

For You Save $100 on your first 6-bottle case, just $34.99. Shipping included. Voucher code is already entered. Click for This Deal.

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Subscription Cost

Picked by Wine.com Nakedwines.com
Picked by Wine.com (6 bottles) Nakedwines.com (6 bottles)
Total Price per Shipment
$120-240, variable based on which settings you choose You deposit $40 each month and spend it when you want to. Your price per shipment will vary depending on the wines you put in the box.
Price per Bottle Including Shipping
$20-40, variable based on which settings you choose Variable (You choose your wine and how many bottles)
Price per Shipment
$120-240, variable based on which settings you choose Variable (You choose your wine and how many bottles)
Shipping Cost
Shipping is included Shipping is $9.99 for orders less than $100. Shipping is free for orders over $100 except in Hawaii ($70 per box) and Alaska ($130 per box).
Price per Bottle Before Shipping
$20-40, variable based on which settings you choose $8.99 - $39.99 (You choose your wine)

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Wine Ratings

Picked by Wine.com Wine Review Nakedwines.com Wine Review
Quality of Wine
This rating reflects how the wine is sourced and produced, as well as how it compares to similar wine clubs.
4 stars 4.25 stars
Wine quality varies widely around the world and by grape variety or blend. Because Wine.com’s sommeliers have their pick of their huge inventory, and sommeliers are specially trained to spot great wine values, you can expect good quality wine at any price setting Nakedwines.com wines are often mistaken for private label, but since Nakedwines.com is a winery, that is not accurate. They offer wine at a variety of prices and the quality varies with price. In general, their $15 wines are better than those of similarly-priced wine clubs.
Price of Wine
Picked by Wine.com Nakedwines.com
4.5 stars 5 stars
Wine.com generally charges below retail and you are paying Wine.com’s listed prices for the wine in your shipment. Nakedwines.com wines are exclusive so prices can’t be verified, however you are able to buy wine from them without a subscription, those prices seem fair, and members get a substantial discount. The wine seems very fairly priced based on my experience with similar wines from other sources.

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Additional Ratings

Satisfaction Guarantee
This rating reflects the quality of the club’s satisfaction guarantee, not my guarantee of your satisfaction.
Picked by Wine.com Nakedwines.com
5 stars 5 stars
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"If any bottle misses the mark, we’ll give you a full credit to apply to a new bottle."
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"You get your money back. We only charge you for the wine you love, guaranteed. Just email us at chat@nakedwines.com or call us at 1-800-813-4882."
Customer Service Record
This rating is a mix of my own experiences with their customer service team and general ratings from across the web over time.
Picked by Wine.com Nakedwines.com
4 stars 5 stars
Wine.com has an impressive customer service record as recorded online. In my past dealings with Wine.com, their customer service team has been top notch. None of my customer service interactions were related to Picked. Nakedwines.com has an impressive customer service record as recorded online. I have not personally needed their customer service team’s assistance yet.
Educational Materials
This rating reflects how much information you get about the wine you receive.
Picked by Wine.com Nakedwines.com
3.5 stars 4.5 stars
The wine information for Wine.com wines is all online. The amount of information they provide varies widely from detailed tasting notes and background information about the winery to basic info to describe the wine. The wine information for Nakedwines.com wines is all online. They offer excellent information about each wine, including info that is useful both before you buy it and when you are ready to drink it. In addition to details about the winemaker and the wine itself, they also provide storage information, service information, and food pairing suggestions.
Convenience
A subscription should be easier than shopping at the store. That means you have control over when and where deliveries occur and that it is easy to make changes to your account online.
Picked by Wine.com Nakedwines.com
5 stars 5 stars
Choose a delivery date?
Yes, you only get wine when you place an order Yes, you only get wine when you place an order
Skip a shipment any time?
You decide when you want wine, so no need to skip shipments. You can pause deposits if needed. You decide when you want wine, so no need to skip shipments. You can pause deposits if needed.
Fully manage account online
Yes Yes
Cancel online
Yes Yes
Choose alternate delivery location
Yes Yes
Get SMS delivery updates from the club
No No
Get email delivery updates from the club
Yes Yes
Email reminders before card is charged
Yes Yes

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Good for Gifts?

Picked by Wine.com Nakedwines.com
Giftworthiness
(2.5 stars) (2.5 stars)
Gift options?
Yes No
Gift format
Electronic gift card n/a
Gift wrap
No No
Gift notification
Yes, an email is sent at time of purchase n/a

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Jessyca Frederick

Review by: Jessyca Frederick

After 12+ years trying 1000s of bottles from 100+ different wine clubs, Jessyca knows what it means to be a wine club worth joining. Her reviews can help you find a great wine club for you (or to give as a gift) at any budget and for any wine preference.