Wine Clubs Ranked by Feature

The Best Wine Clubs by Feature

Retail wine clubs often come under fire from the professional wine writers of the world—critics and bloggers alike—because most professionals feel they can get a better outcome by selecting a great local wine store and creating a relationship with one or more staff members, who will then get to know the wine pro’s preferences and make excellent recommendations.

We feel, that for the average consumer, creating a relationship with a knowledgeable staff member at a local wine store is uncomfortable, difficult, or not even possible if there isn’t a good store nearby. Instead, we took a closer look at how average consumers purchase wine today (97% of the wine that is purchased in the U.S. is not purchased by professionals), and how wine clubs might be a better way to buy.

After an extensive research process, we assembled a list of characteristics of wine clubs that we think really defines what it means to be a wine club—the additional value that makes wine clubs a meaningful alternative to buying wines “the old fashioned way.”

Below you'll find our Top 3 wine clubs by each feature we think is important. If you've already selected which state you're shipping the wine club to, your results reflect wine clubs that can ship to your location.

FYI: We find great wine deals so you don’t have to. To keep us on the hunt, we earn a commission when you buy wine based on our recommendations.

Wine Subscription Features: Satisfaction Guarantee · Convenience · Personalization · Wine Quality · Wine Price · Discount Opportunities · Customer Service · Curation · Uniqueness · Tasting Notes & Supplemental Materials · Giftworthiness

Satisfaction Guarantee

NOTE: We rate wine guarantees offered by wine clubs. We do not provide our own guarantee.

When was the last time you bought a bottle of wine you didn't like, and could return it for a replacement from the store where you purchased it? Probably the 12th of Never.

A big perk of joining a wine club is the satisfaction guarantee. Each wine club who offers a guarantee approaches it a little differently. We've investigated each satisfaction guarantee to assess how good the guarantee really is and ranked each club accordingly.

Case Club

Case Club

Among all of the case clubs (12 bottles, typically shipped quarterly), this California wine club offering selections from boutique wineries is one of the two best deals. The other club delivers 90+ point wine from around the world.

12 bottles for $173.00 per box

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90+ Wine Club

90+ Wine Club

Among all of the case clubs (12 bottles, typically shipped quarterly), this 90+ International wine club is among the best two deals. The other focuses only on California wine, but this one takes you on a journey around the world. Enjoy eclectic wines at the best prices you'll find.

12 bottles for $169.97 per box

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Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

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Convenience

We operate under the assumption that all wine clubs are more convenient than driving miles to the store to pick out wine and lug it around. But there are definitely features some wine clubs offer that make their clubs more convenient than others.

A top score in convenience means timely email notifications of shipping and billing, and online account management for vacation holds or cancellation. We also consider how easy the wine club makes it for you to track your shipment on delivery day or redirect shipments if you won't be home.

Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

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WINC Wine Club

WINC Wine Club

Winc set out to change the wine industry by finding new ways to get better value to wine drinkers who spend less than $15 a bottle — and they’re succeeding. By delivering a broad range of wine which appeals to every palate, Winc is a standout wine of the month club.

4 bottles for $38.97 per box

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Wine Awesomeness Wine Club

Wine Awesomeness Wine Club

Among other "journey around the wine world" clubs Wine Awesomness stands out for exceptional educational materials. This is a great wine club for you if you're not sure yet if you're a "wine club" person or if you're looking to give a gift to a young wine-lover who's just starting to discover the world of wine.

6 bottles for $79.00 per box

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Personalization

Some wine clubs don't even offer the most basic of personalization, but some let you choose almost everything, including which wines are shipped. Personalization is not for everyone and this feature may not be important to you.

Common personalization options include choosing a red-only or a white-only version, different delivery frequencies, or different shipment sizes. Modern subscriptions have a varying degree of personalized wine selection or even let you pick all of your own wine.

The highest-scoring wine clubs in personalization are those that try to get to know your personal wine preferences or let you pick your own wine.

WINC Wine Club

WINC Wine Club

Winc set out to change the wine industry by finding new ways to get better value to wine drinkers who spend less than $15 a bottle — and they’re succeeding. By delivering a broad range of wine which appeals to every palate, Winc is a standout wine of the month club.

4 bottles for $38.97 per box

Our Rating:

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Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

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Bright Cellars Wine Club

Bright Cellars Wine Club

A personalized wine club that gets to know what kind of wine you like through a wine-preference quiz and the ratings you give for wines from previous shipments. Sends four bottles of wine that match your preferences, monthly.

4 bottles for $88.00 per box

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Wine Quality

We believe there is a reasonable paradigm for what defines exceptional, good, average, and below average in terms of wine quality. We determine quality this way: the wine tastes like the grapes it is made of, the wine is balanced between acidity, alcohol, and tannins. The wine is not sweet if it's not supposed to be. The wine is not overly oaked. The wine has an appropriate amount of body for the grapes used.

We get shipments from nearly every club we review, and we taste every bottle. We then assess what quality of wine each club ships most often and rank them accordingly. This score changes as wine clubs try to improve their margins by decreasing the quality of wine or by hiring better wine buyers.

Diamond Series Wine Club

Diamond Series Wine Club

This quarterly wine club features true luxury wines rated 93+ and finds California wines so exclusive that the club is limited to 500 members. You get collector-level access without the hassle of doing your own research. A lot of wines (and wine clubs) call themselves "super premium" but most of them fail to live up to the hype, this one does.

2 bottles for $201.00 per box

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Platinum Series Wine Club

Platinum Series Wine Club

If you're ready to upgrade to a higher quality wine from California and explore what all of the artisanal buzz is about, this should be your first stop. These mostly red wines from the best small wineries typically retail in the $35-90 range but you pay a much lower price to have them delivered. Joining for yourself means variable shipment prices, but if you buy as a pre-paid gift subscription you'll know your price in advance. Hint: Buy yourself a pre-paid gift subscription instead of joining as an ongoing member.

2 bottles for $119.00 per box

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Signature Series Wine Club

Signature Series Wine Club

This wine subscription focuses on high-end, small-production wines from small family wineries in California. It is perfect to give as a gift or to join yourself.

3 bottles for $242.11 per box

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Wine Price

You can pay $20 for an average bottle of wine, or you can pay $20 for a fantastic bottle of wine, but you won't know until you taste it which one you've got. That's why they invented QPR (quality-to-price ratio) to talk about wine pricing.

Our take on QPR is in our Wine Price rankings. This rating calls out which wine clubs are priced best — suggested retail price gets a rating of 3, while discounts off retail will get higher ratings, and markups above retail (not at all uncommon) get lower ratings.

Case Club

Case Club

Among all of the case clubs (12 bottles, typically shipped quarterly), this California wine club offering selections from boutique wineries is one of the two best deals. The other club delivers 90+ point wine from around the world.

12 bottles for $173.00 per box

Our Rating:

Read Our ReviewJoin This Club
Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

Our Rating:

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Gold Series Wine Club

Gold Series Wine Club

California is home to some of the world's best wine regions and wineries, many of which are boutique wineries. A boutique winery is typically a small-family operation with limited distribution beyond their tasting room. This wine of the month club is a great way to get introduced to what California wine has to offer at reasonable prices and it makes an excellent gift.

4 bottles for $86.46 per box

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Discount Opportunities

A wine club is a commitment — albeit an easily revocable one — and since a customer is committing to a company in this way, they should be rewarded with special discounts.

We look for three different types of discounts that add value to a wine club membership: introductory offers, discounts on reorders, and additional special deals. Clubs that lavishly give discounts and special offers to their customers score well in this department.

WINC Wine Club

WINC Wine Club

Winc set out to change the wine industry by finding new ways to get better value to wine drinkers who spend less than $15 a bottle — and they’re succeeding. By delivering a broad range of wine which appeals to every palate, Winc is a standout wine of the month club.

4 bottles for $38.97 per box

Our Rating:

Read Our ReviewJoin This Club
Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

Our Rating:

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Premier Wine Club

Premier Wine Club

This wine subscription focuses on good-quality, well-priced wines from small family wineries in California. It is perfect to give as a gift or to join yourself.

4 bottles for $81.90 per box

Our Rating:

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Customer Service

With wine clubs, the role of customer service is to help you deal with unusual circumstances: vacations, changes, returns, and cancellations.

Some clubs are infamously dreadful at some or all of these elements of customer service and are punished accordingly in our ratings system.

This is the most frequently changed ranking element for a company, as every complaint or compliment we get goes into the score.

The Premier Series

The Premier Series

This is the entry-level wine club from the International Wine of the Month Club, but unlike some other wine clubs in this price range you'll always receive Estate-bottled wines. Also for a wine club in this price range you get excellent tasting notes and winery information for every wine that's shipped.

2 bottles for $52.95 per box

Our Rating:

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Firstleaf Wine Subscription

Firstleaf Wine Subscription

An affordably-priced personalized wine club that learns what you like as you receive, drink, and rate six bottle shipments. International, domestic, and award-winning wine from a thoroughly modern wine subscription box service.

6 bottles for $89.93 per box

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Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

Our Rating:

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Curation

This detail is more important for premium wine clubs and those meant for collecting. We want to know who is picking the wine, what their wine selection philosophy is, and whether or not we think company is just buying what's available and fits their business model, or is actually buying based on what discriminating customers are expecting.

The Premier Series

The Premier Series

This is the entry-level wine club from the International Wine of the Month Club, but unlike some other wine clubs in this price range you'll always receive Estate-bottled wines. Also for a wine club in this price range you get excellent tasting notes and winery information for every wine that's shipped.

2 bottles for $52.95 per box

Our Rating:

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Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

Our Rating:

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Aged Cabernet Series Wine Club

Aged Cabernet Series Wine Club

This wine subscription focuses on high-end, small-production Napa Valley Cabernet Sauvignon that was perfectly cellared while it earned the status of Aged. All of these Cabs, from small family wineries in Napa, are ready to drink when they arrive. It is perfect to give as a gift or to join yourself. Past shipments have included both three-bottle horizontals and three-bottle verticals — a truly unique wine experience (more on this in the review).

2 bottles for $245.00 per box

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Uniqueness

Ideally you'd like to choose a wine club that brings something special to the table, whether that's through wine education, types of wines offered, or personalization.

We reward the wine clubs that are trying to deliver something more than a "standard two-bottle wine of the month club."

Nakedwines.com Wine Subscription

Nakedwines.com Wine Subscription

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

3 bottles for $40.00 per box

Our Rating:

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Aged Cabernet Series Wine Club

Aged Cabernet Series Wine Club

This wine subscription focuses on high-end, small-production Napa Valley Cabernet Sauvignon that was perfectly cellared while it earned the status of Aged. All of these Cabs, from small family wineries in Napa, are ready to drink when they arrive. It is perfect to give as a gift or to join yourself. Past shipments have included both three-bottle horizontals and three-bottle verticals — a truly unique wine experience (more on this in the review).

2 bottles for $245.00 per box

Our Rating:

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Light & Sweet Wine Club

Light & Sweet Wine Club

One of our favorite wine of the month clubs, this Light & Sweet club is the perfect choice for so many wine drinkers who prefer fruity and sweeter wines to drier styles. If you are someone, or know someone, who loves wines like Moscato, Riesling and Gewurztraminer, sign up for this wine club because it's the only one like it out there in the wine club universe.

6 bottles for $115.00 per box

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Tasting Notes & Supplemental Materials

With some clubs you get a boring 8.5" x 11" piece of paper printed off the office inkjet that includes information you could easily find at the wineries website if you looked. Others put together elaborate, high-quality booklets each month which talk about the wine, the winemaker, the region, offer recipes for pairing, and even trivia.

We prefer tasting notes that tell us useful things about how the wine tastes (so we know what to pair with it), how to cellar it, how it was made, who made it, and geeky details about the vineyard, harvest, and vinification.

Italian Wine Club

Italian Wine Club

An Italian wine club (based in Italy!) offering four different levels of Italian (and French) wine ranging from delightful everyday wine to legends meant for long-term cellaring. This is not an ordinary wine club.

6 bottles for $210.00 per box

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Premier Wine Club

Premier Wine Club

This wine subscription focuses on good-quality, well-priced wines from small family wineries in California. It is perfect to give as a gift or to join yourself.

4 bottles for $81.90 per box

Our Rating:

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Signature Series Wine Club

Signature Series Wine Club

This wine subscription focuses on high-end, small-production wines from small family wineries in California. It is perfect to give as a gift or to join yourself.

3 bottles for $242.11 per box

Our Rating:

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Giftworthiness

When evaluating giftworthiness, we look at the gift packaging the wine arrives in (if any), the options for announcing your gift, and whether or not pre-paid memberships are offered.

This characteristic is not included in the All-Around wine club rating at Wine Club Reviews. We only use it for our Gift Giving profile.

The Premier Series

The Premier Series

This is the entry-level wine club from the International Wine of the Month Club, but unlike some other wine clubs in this price range you'll always receive Estate-bottled wines. Also for a wine club in this price range you get excellent tasting notes and winery information for every wine that's shipped.

2 bottles for $52.95 per box

Our Rating:

Read Our ReviewJoin This Club
Premier Wine Club

Premier Wine Club

This wine subscription focuses on good-quality, well-priced wines from small family wineries in California. It is perfect to give as a gift or to join yourself.

4 bottles for $81.90 per box

Our Rating:

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Pinot Noir Series Wine Club

Pinot Noir Series Wine Club

Pinot Noir is one of the most beloved red wine grapes and this Pinot of the month club is the best one for discovering Pinot Noir from California, Oregon, and Washington. Discover boutique wineries producing world-class Pinot Noir in Santa Barbara, Sonoma, and other regions around California. Stunning Pinot from Joseph Jewell, Dragonette Cellars, and Kessler-Haak to name a few.

4 bottles for $166.50 per box

Our Rating:

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