Last updated: August 6, 2017
In the wine industry, there's no real difference between the traditional "wine club" and the new "subscription box" but there are certainly some wine of the month clubs who feel more like your next subscription service than your mom's wine of the month club.
Why have we called out these box services as being different than "wine clubs?" Because these are modern services with all the digital-era conveniences you expect. Some offer extreme personalization (they all use palate profile systems to get the heart of your personal preferences), you can manage every aspect of your account online (including reviewing wines and reviewing past shipments to remember your favorites), and you get timely shipping notifications and tracking info—which is important because an adult has to sign for delivery of your wine.
Key differentiator: You can pick every bottle in your shipment. Or you can let them pick.
Winc led the way with the personalized subscription box service model for wine, and they're still leading the way in delivering great value at great prices. They've done this by rethinking their business model—they used to just buy existing wine and distribute it. Now they work directly with growers and winemakers to cut out the middlemen and save you money.
The selection of $13 Winc wines are typically meant to be consumed within a year of receiving them. Some of their higher-end wines, which you can add to you box at any time, could be aged. If you're a red wine lover, we think you should plan on choosing the premium reds instead of the $13 reds, they're worth the extra dough and we find they're better than anything you'd get at Bevmo in that price range.
Video sommelier reviews of the wines, a food pairing blog, and your choice of either palate-perfect selections or a totally custom box each month make this our top pick for a wine subscription box service. You can also choose any number of bottles for each shipment (with six or more you get free shipping) and skip a month whenever you want.
Care about the planet? Winc is your go-to subscription box. They have a sustainability mission to reduce carbon emissions by optimizing their supply chain, and they intentionally seek out organic growers and winemakers who focus on minimal intervention (some call this Natural wine).
Key Differentiator: A large and eclectic selection of highly-rated International wines geared toward foodies and delivered quarterly.
When it comes to wine case subscriptions around $14 a bottle, you have a lot of choices. None of your other choices in that price range offer 100% highly-rated wines in every shipment. You'll get to try wines like 92-point rated (by Robert Parker Jr.'s Wine Advocate AND James Suckling) 2013 Montepeloso a Quo, a Cabernet blend backed up by Montepulciano, Sangiovese, Marselan, and Alicante Bouschet from Tuscany, Italy. Or a delightful 91-point rated (by Robert Parker Jr.'s Wine Advocate) Mathilde Chapoutier Grand Ferrage Rosé from Cotes de Provence, France.
Unlike other subscription services, this one is sort of autoship for wine rather than a personalized service. No matter, they have a 100% satisfaction guarantee and will refund anything you're not happy with.
Key Differentiator: A personalized algorithm-based wine service with great customer service and a system for showing you when they're doing a good job matching their wines to your tastes (Bright Points).
Bright Cellars is a new subscription box at WineClubReviews.net. While aspects of their service are very close to Winc and TastingRoom by Lot18, they don't offer the ability for you to select the actual wines that go in the box each month. That said, you are able to contact their wine concierge staff via email and request them to keep certain grape varieties out of your box each month (like Merlot, if you know, you don't like Merlot).
A nifty add-on subscription is a cheese pairing. This adds $48 to your monthly bill, but you'll always have artisinal cheese and a wine to match on hand for impromptu get-togethers and those Friday-night wine downs.
Key differentiator: You can customize every aspect of how much wine you receive and when you receive it.
Tasting Room is another innovator in the wine space. Their box service (an offshoot of the Lot18 flash sale model) focuses on personalization through identifying your WinePrint (your wine preferences). While you can't choose the contents of your box, the wines you get are of a consistent quality and suited to your profile (after your first shipment)—and we think the wines, competitively priced with the other box services on this page, are of the same quality.
For the customer who wants to control everything, this is your wine subscription box. After you sign up, you can switch your shipments to 2 or 6 bottles (though the standard 12-bottle case is the best value), and you can change this up whenever you want. You can also choose monthly or bi-monthly shipping options (quarterly is the default) and have wine shipped whenever you want (this is a really cool feature). You can even cancel online.
Tasting Room is definitely taking the "wine autoship" approach to their box service. They focus on figuring out what kinds of wine you like and making your regular wine subscription easy and convenient.
The best red wine can be pricey so pick a trusted wine club with a satisfaction guarantee. Quality & service is how you get on our list of best red wine clubs.
Wine clubs are the white wine lover's best friend. Excellent & affordable sums it up. There's so much more than Chardonnay and Sauvignon Blanc, so join one!
Some California wine is legendary. Wine clubs featuring CA wine range from cheap & cheerful to outstanding. We'll steer you to the right California wine clubs.
Value & affordability are not the same. Our best value clubs offer satisfaction guarantees, high QPR, & a range of prices. See why wine clubs are a great value.
Find budget nirvana by combining two smart wine shopping tactics: Buy by the case, get a subscription. These are the best quarterly case clubs on the market.
Not all wine clubs are affordable. These are the Top 5 wine clubs for less than $15 per bottle. Our reviews help you avoid the duds and enjoy wine on a dime.