The 9 Best Value Wine Clubs

11+ years seeking the best wine at the best price
(We drank a lot of bad wine so you don’t have to)

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There's a persistent opinion among wine critics that wine clubs ship "bulk wine" (implying they're made from inferior grapes with inferior winemaking techniques). We've reviewed several hundred wine club shipments from dozens of companies and some wine clubs do indeed ship "bulk wine." That's not always a bad thing, particularly in terms of value — like when the wine is comparable to similarly-priced wine that isn't labeled bulk.

We define the best wine club values as those which deliver wine priced significantly below retail (for any level of wine) or wines that seem underpriced, whether it's because of their wine region, their winemaking, or their actual taste (this includes bulk wine). We consider the quality-to-price ratio of every wine we received, and that's what fuels the decision to put a wine club on this list.

When you really want to push for more value, explore a wine club's options more carefully. Many wine clubs give you better prices for the same wine when you buy in volume. For a wine club, volume-buying is often 12-bottles per delivery (get them quarterly if you only want a bottle a week. Another option for smaller shipments is to pre-pay for at least 6 months and better still, a whole year.

This list focused specifically on value and not on affordability. Our Best Affordable Wine Subscriptions list is very popular and focuses on wine delivered under $15 per bottle. In contrast, this Best Value list is designed for people who want to get great value at any price.

FYI: We find great wine deals so you don’t have to. To keep us on the hunt, we earn a commission when you buy wine based on our recommendations.

This list was last updated on July 18, 2020

The Wine We Tried from These Wine Clubs

We receive multiple deliveries from most of the wine clubs we review

#1
Nakedwines.com

Nakedwines.comWhy it’s #1 | Full Review

#2
90+ Wine Club

90+ Wine ClubWhy it’s #2 | Full Review

#5
Wine Insiders

Wine InsidersWhy it’s #5 | Full Review

#6
Plonk Wine Club

Plonk Wine ClubWhy it’s #6 | Full Review

#7
90+ Cellars Wine Club

90+ Cellars Wine ClubWhy it’s #7 | Full Review

#8
SomMailier

French Wine ClubWhy it’s #8 | Full Review

For You Save $100 on your first 6-bottle case, just $39.99. Shipping included. Voucher code is already entered. Click for This Deal.

Naked Wines isn’t really a wine club the way you think of one, but it’s a personalized wine buying service that you pay into on a monthly subscription so… we treat it like one. It also happens to be the most interesting wine club we’ve come across in a while.

The list of things we love about Naked Wines is long, but here are some of our favorite bits: the wines we tried were excellent and priced exceptionally well; the winemakers interact with commenters on a regular basis; you can make this wine club anything you want it to be.

2. 90+ Wine Club

by Wired For Wine ®

Among all of the case clubs (12 bottles, typically shipped quarterly), this 90+ International wine club is among the best two deals. The other focuses only on California wine, but this one takes you on a journey around the world. Enjoy eclectic wines at the best prices you'll find.

It's so easy to get into a wine rut and stick with what you know. Wired For Wine ® helps you break out of that rut in a low-cost, satisfaction guaranteed way so you can find new wines to love. Also, when compared with similarly-priced case clubs, this one stands out for wine quality in a big way.

3. Case Club

by The California Wine Club

Among all of the case clubs (12 bottles, typically shipped quarterly), this California wine club offering selections from boutique wineries is one of the two best deals. The other club delivers 90+ point wine from around the world.

We asked The California Wine Club for a case club deal and they made one! And now you get to save a TON of money on their already affordable Premier Series wines.

Exclusive Deal For You Join today and save $25 on your first Winc box. Free shipping on orders of 4 or more bottles. Click for This Deal.

Good wine subscription gift

Winc set out to change the wine industry by finding new ways to get better value to wine drinkers who spend less than $15 a bottle — and they’re succeeding. By delivering a broad range of wine which appeals to every palate, Winc is a standout wine of the month club.

We love how they go above and beyond to reward loyal customers with substantial savings and invitations to a premium level program. No other wine club offers this level of loyalty rewards, or this much fun! Also, as time has passed under wine director Ryan Zotovich, the selection of premium wines has both grown in selection and quality.

When you give a Winc subscription, you are giving wine credits which can be redeemed by your favorite wine lover. They'll then set up their own account so Winc's personalization engine can get to work on learning what they love. Opt for a fancy gift announcement on the big day for a little extra dough.

For You $89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux + free shipping. Click for This Deal.

Good wine subscription gift

Wine Insiders, founded in 1982, generally offers a better quality of wine than their well-known competitors in their quarterly case (12 bottle) wine subscriptions. Coupled with convenience and an outstanding customer service record, we think this is a good choice for many wine drinkers.

Two things stand out about Wine Insiders — the wine is better than most of their direct competitors and they excel at making wine delivery convenient. These are important features that make them stand out in the crowded wine subscription space.

For You & For Gifts Save $10 on any order and get a free double-hinged corkscrew with your first shipment. Use code NEWMEMBER at checkout.

Good wine subscription gift

The Plonk wine club has always been among our favorites because of the proprietor's preference for quirky but delectable wines. Etty Lewensztain sources interesting wines made from grapes and regions you've never heard of (and some you have). Whether you choose four or twelve bottles you'll be glad you picked Plonk.

Lately we've come to think of Plonk as the "Somm club" that isn't run by a sommelier. With a focus on wines under $30 that will delight any curious wine drinker, we think the value is top notch. Also, unlike most wine clubs, if you're thinking of going red-only or white-only, you'll actually get four different selections (three of each if you upgrade to 12 bottles).

7. 90+ Cellars Wine Club

by Ninety Plus Cellars

Good wine subscription gift

A surprisingly high-quality affordable wine club offering a comprehensive range of wine regions, grape varieties, and wine styles. 90+ Cellars is a modern-day négociant, sourcing wine at all different stages of production to produce wine at very low prices.

We've been fans of the Ninety Plus brand since we started working in the wine business. We especially love the affordable pricing, which allows wine shoppers on a budget to explore premium wine regions and the grapes they're known for.

8. French Wine Club

by SomMailier

Good wine subscription gift

A rare French wine club featuring affordable selections from a variety of wine regions within France. They tend to work with smaller producers offering either exceptional value or something unusual.

Everything you want in a wine club, especially if you love French wine. Their wine program is created by a multi-generational wine family from Bordeaux with great connections and taste in wine. Unlike some other specialty wine clubs, this one is priced perfectly.

For You Join today and get 6 bottles of wine selected just for you for just $39.95. Shipping is included. Click for This Deal.

An affordably-priced personalized wine club that learns what you like as you receive, drink, and rate six bottle shipments. International, domestic, and award-winning wine from a thoroughly modern wine subscription box service.

Compared with other wine subscriptions in this price category, we think Firstleaf has nailed ease-of-use, presentation, and offers reasonably-interesting wines. We also really like that they identify the body, acidity, sweetness, fruitiness, and tannin level for each wine they sell. You can review the wine before it is shipped and swap out wines that have characteristics you don't like.

Since Firstleaf is a personalized wine subscription, gifts are given as electronic gift cards. This gives the recipient the chance to customize the wine selection, as they're meant to do. Gift cards are issued in denominations of $25-200. We recommend at least $100 to make sure he or she doesn't have to pay for any part of the first box.