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Best Affordable Wine Clubs

Best Affordable Wine Clubs

Last updated: July 10, 2019

Please note: if you join or give a wine club after clicking our links we might earn a commission.

Best Affordable Wine Clubs At-a-Glance

RankWine SubscriptionsBottles per Box
1Firstleaf Wine Subscription6 per shipment
2WINC Wine Club4 per shipment
3Nakedwines.com Wine SubscriptionYou choose
4Case Club12 per shipment
5TastingRoom.com12 per shipment
6WSJwine Wine Club12 per shipment
790+ Cellars Wine Club6 per shipment
8Wine Awesomeness Wine Club3 per shipment
990+ Wine Club12 per shipment
10The Cellar Series Wine Club6 per shipment

Affordable wine clubs cost less than $15 per bottle. The best inexpensive wine subscriptions also offer a satisfaction guarantee, have at least 4-star ratings, offer a better quality wine than their competitors, and are popular with our readers.

After 10 years of reviewing wine of the month clubs, we know why the best affordable wine clubs are better than other inexpensive wine clubs. How? Because we taste the wine. We've received many shipments from every one of these wine clubs (except where noted) and keep close tabs on the quality of the wine.

Cheap Wine or Good Value? Some cheap wine clubs ship cheap wine. If your idea of affordable includes good value, try our Best Value Wine Clubs list instead.

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The Best Wine of the Month Clubs Under $15 a Bottle

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1. Firstleaf Club

by Firstleaf
All-Around Rating:

For You Join today and try 6 wines selected based on your preferences for just $39.95 (normally $135), shipping is included. Click for This Deal.

We think Firstleaf is a great choice for an affordable wine of the month club. At $15 a bottle (includes shipping), we find the wine to be better quality than many of the other wine subscription boxes in this price range.

Firstleaf is a personalized wine club. This means the wines you receive are selected for you based on what they know about your preferences. Like other personalized clubs, you start your membership with a palate quiz, and then you rate your wines so they can learn about what you like. This is different than a curated club which sends all of their customers the same wines.

From what we can tell, the Firstleaf wine-selection technology is more sophisticated than other popular clubs like WSJwine or TastingRoom.com. They leverage a great deal of data science, and even chemical profiling of their wines, to get better matches to your preferences. Firstleaf also uses a much broader inventory of wines, further increasing their chances of picking the right wines for your preferences. As compared with other personalized wine clubs, we found Firstleaf learns your preferences the fastest, though it still takes a few shipments.

Like most wine clubs featuring inexpensive wine, the white wine is superior to the red wine. Unlike most cheaper wine clubs, Firstleaf also lets you opt in to rosé and sparkling wine — which we love. You can choose California wine, International wine, or a mix (first select during the palate quiz, but you can change this any time). You can also specify how many of each type of wine you'd like (for example, instead of 3 whites and reds, you can do 2 whites and 4 reds).

After you sign up, you can change your shipment frequency to every two months or every three months, and you can change this at any time, making it easy to plan around company or travel plans.

We love the "try before you buy" option. $40 gets you a 6-bottle wine shipment to check out their quality and see if the subscription suits you. Future shipments are 6 bottles and you are automatically enrolled in the wine club when you order the introductory wine pack.

Read Our ReviewGo Directly to the Wine Club

2. WINC Wine Club

by WINC
All-Around Rating:

Exclusive Deal For You Join today and save $26 on your first Winc box. Free shipping on orders of 4 or more bottles. Click for This Deal.

Winc appears on many of our Best Wine Clubs lists for a good reason — it's a great wine club. They're so great because they think of their subscription customers as their favorite customers, bestowing up on these loyal wine drinkers their best prices, their best savings offers, and the coolest specials.

Winc is #2 on the Best Affordable list because it's also one of the most affordable wine of the month clubs we know of — as noted above, we've set the standard of affordability at $15 per bottle or less, delivered.

In addition to very affordable pricing — wines start at $13 per bottle and roughly 60% of their inventory is available at this price — Winc offers our readers a rare $25 discount on your first shipment, free shipping on every order of four or more bottles, and industry-leading levels of personalization.

Some other things we really like about Winc include additional savings opportunities like getting $10 in credits for rating 10 wines, saving 10% on orders of 12 bottles or more, and pre-buying credits at a discount of up to 20% off. We also love their focus on environmental sustainability and of course, a 100% satisfaction guarantee — "Never pay for a bottle you don't like."

The Caveat: While we think the red wines priced $18 and up are a good value, we typically find the $13 reds to be lacking. This is true of every wine of the month club on this list, except #7.

Winc makes a great gift! We've heard from some people that they'd rather not give a gift where the recipient has to pick their own wines. They don't have to at Winc, but they can if they want to. We love this. Gift memberships are given as gift cards in amounts starting at $60.

Read Our ReviewGo Directly to the Wine Club

3. Nakedwines.com

by Nakedwines.com
All-Around Rating:

For You Save $50 on your first 6-bottle case, just $49.99. Voucher code is already entered. Click for This Deal.


For You Save $100 on your first 12-bottle case, just $79.99. Voucher code is already entered. Click for This Deal.

Nakedwines.com isn't a new wine club, but we've only recently formally reviewed them. And we're sorry we waited. We were absolutely impressed with the 6-bottle introductory shipment we received. Before we get into that, it's important to know that Nakedwines.com isn't exactly a regular wine club, it's more of a wine-buying membership where your membership fees go toward your wine purchases and any unspent funds are fully refundable.

There are so many reasons to love Nakedwines.com and we outline them all in our full review, but here is a sampling of our favorite features:

A huge variety of wine is available. No matter what your existing wine preferences are, or how much wine tasting your way through the world you want to do, you'll find you can create a fantastic wine subscription with their inventory. All kinds of red wine, white wine, sparkling and champagne are available. Every wine is described so you know if it's on the sweeter side, the drier side, or somewhere in between. Wine prices vary widely from $8 (a deeply discounted member price) to $45 with a great selection under $15.

You pick your own wine with the benefit of other members' ratings. This isn't just a personalized pick-em-yourself wine club, they make recommendations based on how you've rated your previous wines, but those ratings are shared with their customers, and the public, so you can pick only the most popular ones if you want.

You have a relationship with the winemakers. Your monthly deposits ensure there are funds to pay independent winemakers for the gems they produce. The winemakers are grateful for this way of working, as it allows them to be creative and guarantees them an income. We know this because when you comment on one of their wines, good or bad, odds are good you'll get a helpful or grateful response from the winemaker directly. It makes you feel good about buying your wine from Nakedwines.com.

A great introductory deal. We love it when wine clubs offer an low-cost offer to try their wares and Nakedwines.com has two options for you: a six-bottle deal for $49.99 or a 12-bottle deal for $79.99. Note: You don't get to pick the wines in this deal, so you may not love everything the way you would if you picked your own wine.

Read Our ReviewGo Directly to the Wine Club

4. Case Club

by The California Wine Club
All-Around Rating:

Typically the best deals in wine are when it is purchased by the case (12 bottles in a box). Since many people don't drink 12 bottles per month, case clubs are typically sold on a quarterly basis. Some of us, ahem, not mentioning any names, definitely drink more than a bottle a week and this Case Club Series from The California Wine Club is happy to oblige you with monthly or bi-monthly shipments if you're like us.

If you've been researching wine of the month clubs on your own, you've probably seen a lot of these case clubs around (sometimes on Groupon or other discount/closeout sites), and you may have noticed they're typically $170 per shipment once shipping is factored in. That roughs out to $14.17 per bottle delivered. This Case Club is just $173 per shipment, including shipping ($14.42 per bottle delivered).

Unlike other 12-bottle wine clubs (some of which are on this list), this Case Club will never send you what the industry not-so-affectionately terms "bulk wine." We go into detail elsewhere on this, but bulk wine is produced on a very large scale and substitutes finesse, character, and care for price. At WineClubReviews.net we're not super judgy about this as many people can't tell the difference or don't care about how the wine was produced as long as they can afford it and they like it. If you DO care about this, then THIS is the affordable wine club you're looking for.

Each shipment contains 8-11 boutique California wines (retailing in the $18-30 range) and 1-4 wines from the Pacific Northwest or even other places around the world.

There are no introductory offers for the Case Club Series from The California Wine Club. Priced 48% below what this wine club normally charges for these same wines, we think you can understand why. Plus, you get better value in every box than you'll find in the shipments from the other clubs.

Why compromise? At The California Wine Club you get a 100% Love It Guarantee and a personal wine concierge to go with your membership!

Read Our ReviewGo Directly to the Wine Club

5. TastingRoom.com

by Tasting Room by Lot18
All-Around Rating:

For You Join today and get a $40 tasting kit for just $6.95. Click for This Deal.

When you're looking at wine clubs priced under $15 per bottle, it's a good idea to consider TastingRoom by Lot 18. Most people are introduced to this wine club via their $6.95 wine tasting kit experience, but we think that's not the reason to try this wine club and it's definitely not the reason you'll stay with this wine club.

At $15 a bottle the wine should be good, but you shouldn't expect it to be great. Sometimes you'll find an absolute winner for your taste buds, and likewise you might find a stinker (which they'll replace at no cost to you), but in general, their wines are good for the price.

What makes TastingRoom.com stand out though is that they are a full-fledged online subscription service offering every convenience you might expect from such a service. Using data they collect, both from you when you rate your wines and from their other customers, they make recommendations for the wines in your monthly, bi-monthly, or quarterly box. But like other personalized wine subscriptions: you can preview and change every single wine in the box if you want to.

TastingRoom.com is also really good at notifications and online interactions. You'll be notified a few weeks before your shipment is ready to go out and you can easily change the shipment date, change the wines in the box, or even change the size/frequency of your deliveries. And... you can cancel online (which hardly anyone lets you do).

All that said, TastingRoom.com doesn't have a stellar reputation among consumers and we strongly recommend reading our full review before you sign up. Of course, since you've read this far, you know you'll be signing up for automatic wine club shipments when you order the tasting kit and since you're reading our website, you'll also know that the first shipment of wine you receive has no relationship to how you rated the bottles shipped in the tasting kit.

Read Our ReviewGo Directly to the Wine Club

6. WSJwine Wine Club

by Wall Street Journal Wine
All-Around Rating:

For You Join today and get 12 bottles of wine PLUS two bonus bottles and two stemless crystal wine glasses for just $69.99. Click for This Deal.


Overview: This 12-bottle case of wine club really jumpstarted this type of affordable wine subscription in the US and features value-focused white and red wines from around the world. Their $12 international wine selections typically offer better value in white wine than red.

What We Love: We've received many shipments of wine from the WSJwine Wine Club over the years, but we continue to hold the club in relatively low esteem. It's perfect for a wine lover who wants an inexpensive selection of International wine delivered to their door every quarter. It's not a good fit for anyone who likes wine that sells above $15 at the grocery store.

Read Our ReviewGo Directly to the Wine Club

7. 90+ Cellars Wine Club

by Ninety Plus Cellars
All-Around Rating:

Overview: A surprisingly high-quality affordable wine club offering a comprehensive range of wine regions, grape varieties, and wine styles. 90+ Cellars is a modern-day négociant, sourcing wine at all different stages of production to produce wine at very low prices.

What We Love: We've been fans of the Ninety Plus brand since we started working in the wine business. We especially love the affordable pricing, which allows wine shoppers on a budget to explore premium wine regions and the grapes they're known for.

Read Our ReviewGo Directly to the Wine Club

8. Wine Awesomeness

by Wine Awesomeness
All-Around Rating:

For You Join today and save $25 on your first shipment of a 6-bottle membership. Click for This Deal.


For You Join today and save $10 on your first shipment of a 3-bottle membership. Click for This Deal.

Overview: Among other "journey around the wine world" clubs Wine Awesomness stands out for exceptional educational materials. This is a great wine club for you if you're not sure yet if you're a "wine club" person or if you're looking to give a gift to a young wine-lover who's just starting to discover the world of wine.

What We Love: The level of sophistication in both design and writing of their monthly magazine and how the wine isn't expensive but is a very good value.

Wine Club Gift Info: The Pacific Northwest Series is the perfect wine gift for a Californai wine lover. For an extra $18 you order a pre-wine gift package announcing the gift. Send it to yourself to present in person on the big day or send it directly to your wine lover so they know the wine is coming.

Read Our ReviewGo Directly to the Wine Club

9. 90+ Wine Club

by Wired For Wine ®
All-Around Rating:

Overview: Among all of the case clubs (12 bottles, typically shipped quarterly), this 90+ International wine club is among the best two deals. The other focuses only on California wine, but this one takes you on a journey around the world. Enjoy eclectic wines at the best prices you'll find.

What We Love: It's so easy to get into a wine rut and stick with what you know. Wired For Wine ® helps you break out of that rut in a low-cost, satisfaction guaranteed way so you can find new wines to love. Also, when compared with similarly-priced case clubs, this one stands out for wine quality in a big way.

Read Our ReviewGo Directly to the Wine Club

10. The Cellar Series

by Wine of the Month Club ®
All-Around Rating:

Exclusive Deal For Gifts Save 10% on any wine of the month club gift. Use code BESTWINE at checkout or Click for This Deal.

Overview: The Cellar Series is the 6-bottle upgrade for each of the Wine of the Month Club's standard 2-bottle series: Classic, Vintners, and Limited. If their selection works for you, you can now get six bottles per shipment, which lowers your per-bottle shipping cost.

What We Love: Paul Kalemkiarian, second generation proprietor at Wine of the Month Club ™ goes out of his way to source interesting wines, and in this price point that can be a challenge, particularly in finding California wines. So he leans on an International selection to bring you better value in this price range.

Wine Club Gift Info: If you want to give a wine of the month club as a gift this year, this is a good choice. Choose 2, 3, 4, or 6 shipments and your recipient will enjoy a fun gift presentation, too. Also, our readers can save 10% on all pre-paid gift memberships with coupon code BESTWINE, worth at least $20.

Read Our ReviewGo Directly to the Wine Club

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