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Last updated: May 1, 2018
Not everyone who loves wine can afford premium prices, so if you want wine for a dime, this list of best affordable wine clubs is a great place to start. Whether you're looking for a wine of the month club or something delivered less often, our wine club reviews examine quality-to-price ratio (QPR in the wine biz), price per bottle, shipping costs — and of course, the wine selection.
The definition of affordable is subjective — as is the definition of good wine for that matter — but these selections are geared toward value-shoppers. We focus this list on wines delivered for less than $15 and you'll notice there are rarely 2-bottle wine clubs on it — to get the most value from a wine club order bigger shipments and have them delivered less often if you don't drink that much every month.
Wines under $15 not what you were looking for? Try our Best Value Wine Clubs list for impressive savings on higher-quality wine or our Best Wine Clubs Overall list for our top picks across the board.
Winc appears on many of our Best Wine Clubs lists for a good reason — it's a great wine club. They're so great because they think of their wine club customers as their favorite customers, bestowing up on these loyal wine drinkers their best prices, their best savings offers, and the coolest specials.
Winc is #1 on the Best Affordable list because it's also the most affordable wine club we know of — as noted above, we've set the standard of affordability at $15 per bottle or less, delivered. This is based on U.S. consumer spending habits buying offline in addition to online.
In addition to very affordable pricing — wines start at $13 per bottle and roughly 60% of their inventory is available at this price — Winc offers our readers a rare $25 discount on your first shipment, free shipping on every order of four or more bottles, and industry-leading levels of personalization.
Some other things we really like about Winc include additional savings opportunities like getting $10 in credits for rating 10 wines, saving 10% on orders of 12 bottles or more, and pre-buying credits at a discount of up to 20% off. We also love their focus on environmental sustainability and of course, a 100% satisfaction guarantee — "Never pay for a bottle you don't like."
The Caveat: While we think the red wines priced $18 and up are a good value, we typically find the $13 reds to be lacking. This is true of every wine club on this list, except #3.
Wine makes a great gift! We've heard from some people that they'd rather not give a gift where the recipient has to pick their own wines. They don't have to at Winc, but they can if they want to. We love this. Gift memberships are given as gift cards in amounts starting at $60.
Martha Stewart is in the wine business now. As the world's best-known consummate host, it doesn't come as a big shock that she'd want to put her stamp on how to drink and serve wine, too — her slogan is "Pour the right wine. Enjoy the right wine." The Martha Stewart Wine Company is essentially a partnership between a large wine club provider and her brand, and together they're bringing great Martha-approved wine deals to the market, in the form of regular wine sales and a wine club membership.
This wine club, which debuted in January 2018 here at WineClubReviews.net, went straight to our Best Affordable Wine Clubs page because, well, it is affordable and it offers similar quality to some of the other wine clubs on this list. How does Martha manage to ship good wine at these prices? Well, it starts with Martha herself tasting every single wine that's sold under her brand name (really, she does). There are three great ways to buy Martha Stewart Wine:
The Half Case Club is six bottles of wine delivered every six weeks (perfect for people who drink roughly one bottle a week or just want to supplement their current wine-buying habits). Regular shipments cost $87.99 each, including shipping, and they have a terrific introductory offer of 45% off — just $49.99 for the first shipment of six bottles.
The Case Wine Club is 12 bottles of wine delivered every eight weeks (perfect for people who drink a little more than one bottle a week or just want to supplement their current wine-buying habits). Regular shipments cost $159.98 each, including shipping, and they have a terrific introductory offer of 45% off — just $89.88 for the first shipment of 12 bottles.
Martha's Favorites is low-risk way to buy wine from Martha Stewart Wine Company without joining the wine club. Of all of the wines she tastes, she especially likes some of them, and these go in the Martha's Favorites section of the website. We see a lot of rosé and white wine in this section, as well as a nice selection French and Italian red wine.
Typically the best deals in wine are when it is purchased by the case (12 bottles to a box). Since many people don't drink more than a bottle a week, case clubs are typically sold on a quarterly basis. Some of us, ahem, not mentioning any names, definitely drink more than a bottle a week and this Case Club Series from The California Wine Club is happy to oblige you with monthly or bi-monthly shipments if you're like us.
If you've been researching wine clubs on your own, you've probably seen a lot of these case clubs around (sometimes on Groupon or other discount/closeout sites), and you may have noticed they're typically $170 per shipment once shipping is factored in. That roughs out to $14.17 per bottle delivered. This Case Club is just $173 per shipment, including shipping ($14.42 per bottle delivered).
Unlike other 12-bottle wine clubs (some of which are on this list), this Case Club will never send you what the industry not-so-affectionately terms "bulk wine." We go into detail elsewhere on this, but bulk wine is produced on a very large scale and substitutes finesse, character, and care for price. At WineClubReviews.net we're not super judgy about this as many people can't tell the difference or don't care about how the wine was produced as long as they can afford it and they like it. If you DO care about this, then THIS is the affordable wine club you're looking for.
Each shipment contains 8-11 boutique California wines (retailing in the $18-30 range) and 1-4 wines from the Pacific Northwest or even other places around the world.
There are no introductory offers for the Case Club Series from The California Wine Club. Priced 48% below what this wine club normally charges for these same wines, we think you can understand why. Plus, you get better value in every box than you'll find in the shipments from the other clubs.
Why compromise? At The California Wine Club you get a 100% Love It Guarantee and a personal wine concierge to go with your membership!
WSJwine, affiliated with the Wall Street Journal but not actually a part of their company, continues to be hugely popular in the wine club market and at $170 per case (12 bottles, price includes shipping), it certainly qualifies as affordable by our standards.
We've been drinking and reviewing wines from the WSJwine club since 2009. WSJwine is a leader in this market, taking a model that worked for their parent company, Laithwaites, in the U.K. and bringing it to the U.S. to maximize their scale. And scale they have...
Unlike some of the other wine clubs we work with, we don't have a lot of contact with WSJwine and it's always through at least one layer of intermediaries, sometimes more, so we can't vouch for their methods or how they get the prices so low. Our assumption is that the European wines they offer (mostly Italian and French) are purchased very cheaply in mass quantities and drive the low prices. Plus, when you're as big as they are, you can run on much narrower profit margins and pass those savings along to customers.
Despite the popularity of this wine club, driven in large part by their fantastic introductory offers — 15-bottle cases of wine for $69.99 + $19.99 shipping — we consistently find the wines to be of average quality. Some are better than average, some are worse than average, and most are just average. You know the old saying, "you get what you pay for."
That said, the prices are good and for folks who drink more than a bottle a week, they often have really great deals on cases you can buy between club shipments.
Please note! When you sign up for the introductory offer, you are enrolling in the wine club. And a word of caution: Shipping and cancellation issues are common. If you're detail-oriented and keep track of shipments you'll be receiving, you'll be fine. If not, this may not be the best wine club for you.
Normally when we talk about wine club affordability, we're focused on a price per bottle target, currently under $15. But if you step back and think about what affordability means, it might also mean getting your little luxuries in at a low monthly price. If that's your way of thinking, then VineBox's monthly wine subscription might be just the thing you're looking for... the same applies if you're giving it as a gift as you can send more shipments for less money!
To be clear, the value in VineBox is not in the price of what you pay for how much wine you're getting — it's in the experience of trying new, excellent, hard-to-find wines (like wine tasting at home).
We love the wines that get delivered from VineBox and think it's the perfect way to enjoy wine if any of the following apply to you: You typically only drink a glass a time, you are counting calories but still want a little indulgence without wasting a whole bottle, or your weeknight policy is to cut back on alcohol.
Love a wine? You can purchase more glasses or even full-size bottles from VineBox through your membership page.
Want to try new wines every week? We taste wine from nearly every wine club we review and rate the clubs objectively. Then we look at which subscriptions wine lovers like you actually join each month and rank them for you on this list.
The best red wine can be pricey so pick a trusted wine club with a satisfaction guarantee. Quality & service is how you get on our list of best red wine clubs.
Wine clubs are the white wine lover's best friend. Excellent & affordable sums it up. There's so much more than Chardonnay and Sauvignon Blanc, so join one!
Value & affordability are not the same. Our best value clubs offer satisfaction guarantees, high QPR, & a range of prices. See why wine clubs are a great value.
Find budget nirvana by combining two smart wine shopping tactics: Buy by the case, get a subscription. These are the best quarterly case clubs on the market.
Looking for a cut above the regular wine selection in your next monthly club? Try one of these Premium wine clubs. The wines typically cost a little more, but you’ll find you have access to a more unique selection, and wines that are much harder to find at your local store or in another wine club.