Last updated: November 12, 2019
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After 10 years of reviewing wine clubs, we’ve noticed most people think affordable is $15 a bottle or less. With realistic expectations set about the wine you can buy for less than $15, we looked for great wine clubs that meet that requirement — and there were a lot of cheap wine clubs to choose from.
The best of cheap wine subscriptions offer a satisfaction guarantee — you shouldn’t have to settle just because you’re on a budget. We also considered what the 45,000+ customers from the past 10 years have told us about which wine clubs they want to join.
One thing we’ve learned: the best way to maximize your wine budget is get 12 bottles at at time. If that’s too much wine each month, spread out your shipments to every other month or every three months.
Cheap Wine or Good Value? We are firm believers that you usually get the quality of wine you pay for. If you’re less concerned with a low price but really care about better quality wine, try our Best Value Wine Clubs list instead.
Winc took a long hard look at why wine costs as much as it does and came up with a solution — they cut out the middle men (all of ‘em) and became a winery. Winc produces and ships wine directly to consumers in addition to selling their wares at grocery stores, restaurants, and hotels.
Prices start at $13 a bottle. Free shipping starts at 4 bottles.
When you’re a member, roughly 40% of Winc’s wine selection is priced under $15 per bottle and free shipping starts with four bottles. They also offer discounts for case purchases, credits when you rate 10 wines, and the ability to pre-pay for wine credits (buy a year’s worth and save 20%!).
Oh, and don’t forget that introductory offer… using our links you’ll save 50% on your first shipment.
Winc offers a broad spectrum of wine regions, grape varieties, blends, and styles, with a heavy focus on California. If you want to spend more, you can as they offer a number of interesting premium wines priced $16 and up.
You pick or they pick. While you can rely on Winc’s algorithm to select wines for your palate, you can also hand pick every bottle in every box you receive. Members receive a special discount on everything they buy, compared to full retail prices available via the website to nonmembers and at brick-and-mortar stores.
Nakedwines.com isn’t exactly a regular wine of the month club. It’s more of a wine-buying club where your monthly subscription fees accrue in your account until you spend them on a wine shipment. This gives you access to super low members-only prices. Don’t worry, any unspent funds are fully refundable.
Prices start at $8 per bottle. Free shipping starts at 6 bottles.
However you define affordable you’ll find that here — because you set the prices. If you want to keep the prices really low, you simply won’t find a cheaper wine club than Naked Wines who offers their members deeply-discounted pricing. You always control which and how many bottles are in your shipments. Order six or more bottles any time and get free shipping.
They also offer a big up front discount to get you try the wine club: get 6 bottles for $49.99 or 12 bottles for $89.99.
Choose between red wine, white wine, dry wine, sweet wine, pink wine, and sparkling wine — you name it. They have an abundance of wine under $15 a bottle — 68 different options when we checked on October 4, 2019. If you feel like a splurge they have wines up to $45 for special occasions.
Nakedwines.com is very concerned with offering fair prices for the wine they sell, but they’re also concerned with treating their Angels (members) as fairly as possible. For example, if they drop the price on a wine you’ve already bought, they’ll automatically refund you the difference, no effort required on your part.
Since you pick your own wine, you determine how many bottles are in each box and when you get them. Six bottles in your box gets you free shipping. There are so many reasons to love Nakedwines.com and we outline them all in our full wine club review.
We do not recommend Nakedwines.com for wine club gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.
Firstleaf is among our most popular wine subscriptions. As wine clubs go, they have mastered all of the critical components to providing an outstanding service: a rock-solid guarantee, convenience, plenty of preferences to set, and top-notch customer service.
$15 a bottle, 6 bottles to a box. Ships free.
Firstleaf has priced their wine at an attractive low price. Members who order more of their favorites or try additional Firstleaf wines get special discounts in their wine store when ordering six+ bottles. Store purchases also get free shipping when you order 12+ bottles.
Take advantage of their great introductory offer: 6 bottles for $39.95 (includes shipping). This is a per bottle price of $6.65.
Firstleaf features large-production wines that are consistent and palate-friendly. Compared with similarly-priced wine clubs, we think their wine is sort of average, despite all of the award-winning wines they offer. They do offer a huge selection of varieties and wine regions for you to try out.
Firstleaf is perfect for new wine drinkers starting to explore the world of wine, wine drinkers who want easy-drinking everyday wine at an affordable price, and wine drinkers who are curious to discover new wines that fit their tastes.
We do not recommend Firstleaf for wine club gifts as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.
Wired For Wine is one of those low-profile wine stores that wine lovers looking for a deal like to brag about. They offer highly-rated wines at very low prices. Their 90+ Wine Club punches above its weight, by offering wines that typically sell for around $20 and are, as their name says, always rated at least 90 points.
$14.16 a bottle, 12 bottles to a box. Ships free.
You really can’t do better than Wired For Wine on price or quality for less than $15 a bottle. They keep prices low by not offering any perks other than tasting notes and recipes paired specifically with the wines in your box. No special offers, just great wine for the price.
Wired For Wine sources wine that the critics love so you have one less thing to think about. Their online store features hundreds of well-rated wines including reds, whites, and everything else you can think to drink.
Wired For Wine picks all of the wine in your shipments — you can choose a mix of red and white wine, red wine only, or white wine only. Like all top-rated wine clubs on our site, they offer a full satisfaction guarantee within 30 days of receipt. If you don’t like a wine you receive, they’ll work with you to find a suitable replacement. Though we can’t imagine you’ll ever use it.
We do not recommend giving the 90+ wine club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.
The California Wine Club offers the most member perks of any wine club we know of. The Case Club — 12 bottles delivered monthly, every other month, or quarterly — is their least expensive way to purchase high quality wine from small family wineries.
$13.25 a bottle, 12 bottles to a box. Shipping is $14 to most states.
This is the same exact wine they offer in their Premier Series wine club at a 47% discount — your reward for buying 12 bottles at a time instead of just two. Their $14 shipping is the same as they charge for two-bottle shipments, so you’re really getting a deal there.
The California Wine Club only works with small family wineries. The breadth and depth of what’s available for them to source is surprising, but it doesn’t include the likes of Napa Cab. They find the gems in out-of-the-way wine regions like Paso Robles, Lodi, El Dorado, and beyond.
The California Wine Club picks all of the wine in your shipments — you can choose a mix of red and white wine, red wine only, or white wine only.When you join (or give) the California Wine Club, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding wines that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.
We do not recommend giving the Case Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.
WSJwine is a brand owned by a company called Laithwaite’s (not The Wall Street Journal). This company, which is based in the UK, is one of the largest wine clubs in the world. They have unprecedented buying power, especially in Europe where wines are often much cheaper than their US counterparts.
$13.33 a bottle, 12 bottles to a box. Shipping is $19.99.
WSJwine set the bar on wine club affordability more than 10 years ago. They also invented the big introductory offer: get your first 12-bottle case for just $69.99 (plus $19.99 shipping) plus bonus bottles and free stemless crystal wine glasses.
Since they don’t allow personalization, WSJwine selects wine that will appeal to the most people. They rely on mellow versions of favorite grapes like Cabernet Sauvignon, Chardonnay, Malbec, and Sauvignon Blanc. By mellow, we mean low acidity, medium to light body, no harsh tannins, and not terribly fruity. We often find the wine a little on the sweeter side, particularly the reds.
Much of the criticism of the WSJwine wine club centers around their billing practices and poor customer service. We haven’t experienced that ourselves, but there are plenty of reports of it online. If you understand that the great introductory offer includes a commitment to join their club, and that you have to cancel your membership BEFORE they charge your credit card for a shipment, you’ll be fine.
We do not recommend giving the WSJwine club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.
This company has evolved substantially. When it first acquired the technology to make the tasting kits they’ve become famous for, they were still offering a variety of wine at a variety of prices. Now their whole business is focused on selling wine via memberships and almost all of the wine is $15.
$12.42 a bottle, 12 bottles to a box. Ships free.
Like a lot of other inexpensive wine clubs, Tasting Room offers their members preferred pricing. Their regular offer to get their tasting kit and rate your wines is $9.95, but when you sign up through our links, you’ll save three bucks.
Tasting Room makes recommendations for wine you’ll like based on how you’ve previously rated their wines, but you also can personalize your wine shipments. There is no limit to how many changes you can make and any of the wine in their online store is available to put in your wine box.
Your membership starts with receiving a wine tasting kit of six mini bottles and completing the tasting survey online. When you sign up, you have joined their 12-bottle wine club. Your first shipment after you rate your tasting kit wines is 12 bottles, but after that you can downgrade to 6 bottles or even 2 bottles per shipment. You pay more per bottle with the smaller options than the 12-bottle box.
One area Tasting Room excels at is convenience. They use UPS for delivery, but have upgraded their account so you get premium delivery features. Primarily, you can set an alternative pickup location at checkout if you won’t be home to sign for deliveries.
We do not recommend giving Tasting Room as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.
Unlike the other 90+ wine club on this list, the wine club from 90+ Cellars doesn’t feature wines rated 90+ points, it’s just the company’s name. That said, their goal is to source great, affordable wine that COULD be rated 90+ if it were sent out for ratings.
$15 a bottle, 12 bottles to a box. Ships free.
Ninety Plus Cellars offers wine at a number of affordable price points. Their wine club features their least expensive selection of wine, typically priced under $14 a bottle.
What we like about Ninety Plus is their dedication to finding good quality wine they can sell cheaply. They pick good wine regions and bottle their best-performing grapes — like Sonoma County Zinfandel; Riesling from Mosel, Germany; Sauvignon Blanc from Marlborough, New Zealand; and even a DOCG Chianti Riserva from Toscana, Italy.
While most other wine clubs on this list offer a great degree of personalization, Ninety Plus does not — they pick all of the wines you’ll receive, either a mix of red and white wine or red wine only. This company has been producing consistently good quality and good value in the 10 years we’ve followed them. We’re always surprised they don’t appear on more lists of affordable wine clubs, as they’re both affordable and good.
If you want to give a gift, you can send it for 1 year or 2 — they ship quarterly, so that’s 4 shipments or 8 shipments. When you order you can include a gift message in the first shipment or you can choose to send the recipient an email notifying them of the wine. CAUTION: this email gets sent immediately when you order!
Want to buy ahead of the big day? You can send the email to yourself to forward when you’re ready.
You know what surprised us most about the Martha Stewart Wine club? She actually picks the wines that get shipped. Naturally, we were skeptical, but they walked us through the whole process outlining how Martha makes her selections.
$13.33 a bottle, 12 bottles to a box. Ships free.
In addition to regular membership prices below $15 per bottle, Martha Stewart Wine offers a generous introductory offer. Get your first 6-bottle shipment for $8.33 per bottle or your first 12-bottle shipment for $7.49 per bottle.
While Martha picks the wines that get included at Martha Stewart Wine, she doesn’t pick from all available wine on the planet. The subset she’s working with is provided by a company called Drinks. Drinks sources wine for other wine clubs, too, and their focus is on low price wine.
Like most other wine clubs in this price range, the white wines are good but not exceptional, and the red wines are on the sweet side.
They don’t ship their wine on a “normal” schedule — you can get six bottles of wine every six weeks or 12 bottles every other month.
One area Martha Stewart Wine excels at is convenience. They use FedEx for delivery, but have upgraded their account so you get premium delivery features. Primarily, you can set an alternative pickup location at checkout if you won’t be home to sign for deliveries.
The Martha Stewart Wine club is available as a gift — a Year of Wine gift to be precise. You can choose 3 shipments of 6 bottles delivered every 17 weeks or 4 shipments of 6 bottles delivered every 13 weeks. You can have an email notification sent announcing the gift IMMEDIATELY when you order.
Want to buy ahead of the big day? You can send the email to yourself to forward when you’re ready.
This is the Original Wine of the Month Club, the one started it all back in 1972. They pioneered the idea of a wine subscription. Now they have an expanded line-up of wine clubs to choose from, but their Classic Series leads the charge on affordability.
$12.98 a bottle, 2 bottles to a box. Shipping varies, but it’s not marked up.
Paul, the proprietor, likes to drive a hard bargain. He gets prices down to ridiculously low prices and then passes the savings on to his very loyal customers. They also offer a 6-bottle option and a 12-bottle option for the Classic Series, though the price per bottle is the same.
Since they don’t allow personalization, the Original Wine of the Month Club selects wine that will appeal to the most people. They don’t disclose which wines they’ve shipped recently, but a quick tour through their online wine shop reveals a nice selection of wines from around the world in a variety of grapes.
Paul wants wine to be fun, so the first shipment of any of their wine clubs includes a free Wine Explorers Kit. We could tell you what that is, but it would ruin the surprise.
The Classic Series is a great affordable wine club gift. Their pricing is a little different when you order a gift because they have to guess at their likely shipping costs. You prepay for all of the shipments, starting at $129 for a 3-month wine club gift, 2 bottles per shipment.
Save 10% on wine club gifts with coupon code BEST10.
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