Best Affordable Wine Clubs

The best wine of the month clubs delivered for under $15 / bottle

Read more about these wine clubs below, or get the full reviews by clicking these links.

Last updated: September 17, 2018

Wine is a product that ranges in price from two to thousands of dollars per bottle. Most wine clubs offer wine priced between $12 and $30 a bottle, with some premium wine clubs offering more expensive vino. With so much variation out there, it's hard to narrow your search down to something that will fit your budget, whether you want 4 or 12 bottles per month.

For this list we've evaluated all of the inexpensive wine clubs we could find. Here are the criteria we used:

We've received many shipments from every one of these wine clubs (except where noted) and keep close tabs on whether the quality of the wine is improving, stagnating, or declining. We also note whether a wine club makes a good gift.

Affordable is a mouthful and if your mouth is going to be full of something, it ought to be wine. Bottom line, affordable is just another euphemism for cheap. No brand wants to be associated with the word cheap, so marketers use words like affordable and inexpensive to hide the cheap. So in the spirit of straighforwardness, here are the best cheap wine clubs you can buy today.


WINC Wine Club

Limited Time Offer
Save $25 on your first Winc box (up to 50% off) when you use our links. No code needed.

Winc appears on many of our Best Wine Clubs lists for a good reason — it's a great wine club. They're so great because they think of their wine club customers as their favorite customers, bestowing up on these loyal wine drinkers their best prices, their best savings offers, and the coolest specials.

Winc is #1 on the Best Affordable list because it's also the most affordable wine club we know of — as noted above, we've set the standard of affordability at $15 per bottle or less, delivered. This is based on U.S. consumer spending habits buying offline in addition to online.

In addition to very affordable pricing — wines start at $13 per bottle and roughly 60% of their inventory is available at this price — Winc offers our readers a rare $25 discount on your first shipment, free shipping on every order of four or more bottles, and industry-leading levels of personalization.

Some other things we really like about Winc include additional savings opportunities like getting $10 in credits for rating 10 wines, saving 10% on orders of 12 bottles or more, and pre-buying credits at a discount of up to 20% off. We also love their focus on environmental sustainability and of course, a 100% satisfaction guarantee — "Never pay for a bottle you don't like."

The Caveat: While we think the red wines priced $18 and up are a good value, we typically find the $13 reds to be lacking. This is true of every wine club on this list, except #3.

Wine makes a great gift! We've heard from some people that they'd rather not give a gift where the recipient has to pick their own wines. They don't have to at Winc, but they can if they want to. We love this. Gift memberships are given as gift cards in amounts starting at $60.

Read Our ReviewGo Directly to the Wine Club

Limited Time Offer
Introductory Offer Your first six-bottle case is just $49.98 or your first 12-bottle case is just $89.88. Shipping is included.

Martha Stewart is in the wine business now. As the world's best-known consummate host, it doesn't come as a big shock that she'd want to put her stamp on how to drink and serve wine, too — her slogan is "Pour the right wine. Enjoy the right wine." The Martha Stewart Wine Company is essentially a partnership between a large wine club provider and her brand, and together they're bringing great Martha-approved wine deals to the market, in the form of regular wine sales and a wine club membership.

This wine club, which debuted in January 2018 here at, went straight to our Best Affordable Wine Clubs page because, well, it is affordable and it offers similar quality to some of the other wine clubs on this list. How does Martha manage to ship good wine at these prices? Well, it starts with Martha herself tasting every single wine that's sold under her brand name (really, she does). There are three great ways to buy Martha Stewart Wine:

The Half Case Club is six bottles of wine delivered every six weeks (perfect for people who drink roughly one bottle a week or just want to supplement their current wine-buying habits). Regular shipments cost $87.99 each, including shipping, and they have a terrific introductory offer of 45% off — just $49.99 for the first shipment of six bottles.

The Case Wine Club is 12 bottles of wine delivered every eight weeks (perfect for people who drink a little more than one bottle a week or just want to supplement their current wine-buying habits). Regular shipments cost $159.98 each, including shipping, and they have a terrific introductory offer of 45% off — just $89.88 for the first shipment of 12 bottles.

Martha's Favorites is low-risk way to buy wine from Martha Stewart Wine Company without joining the wine club. Of all of the wines she tastes, she especially likes some of them, and these go in the Martha's Favorites section of the website. We see a lot of rosé and white wine in this section, as well as a nice selection French and Italian red wine.

Read Our ReviewGo Directly to the Wine Club

Case Club
by The California Wine Club

Typically the best deals in wine are when it is purchased by the case (12 bottles to a box). Since many people don't drink more than a bottle a week, case clubs are typically sold on a quarterly basis. Some of us, ahem, not mentioning any names, definitely drink more than a bottle a week and this Case Club Series from The California Wine Club is happy to oblige you with monthly or bi-monthly shipments if you're like us.

If you've been researching wine clubs on your own, you've probably seen a lot of these case clubs around (sometimes on Groupon or other discount/closeout sites), and you may have noticed they're typically $170 per shipment once shipping is factored in. That roughs out to $14.17 per bottle delivered. This Case Club is just $173 per shipment, including shipping ($14.42 per bottle delivered).

Unlike other 12-bottle wine clubs (some of which are on this list), this Case Club will never send you what the industry not-so-affectionately terms "bulk wine." We go into detail elsewhere on this, but bulk wine is produced on a very large scale and substitutes finesse, character, and care for price. At we're not super judgy about this as many people can't tell the difference or don't care about how the wine was produced as long as they can afford it and they like it. If you DO care about this, then THIS is the affordable wine club you're looking for.

Each shipment contains 8-11 boutique California wines (retailing in the $18-30 range) and 1-4 wines from the Pacific Northwest or even other places around the world.

There are no introductory offers for the Case Club Series from The California Wine Club. Priced 48% below what this wine club normally charges for these same wines, we think you can understand why. Plus, you get better value in every box than you'll find in the shipments from the other clubs.

Why compromise? At The California Wine Club you get a 100% Love It Guarantee and a personal wine concierge to go with your membership!

Read Our ReviewGo Directly to the Wine Club

Firstleaf Club
by Firstleaf

Limited Time Offer
Sign up today and try three wines selected based on your preferences for just $15 + $4.95 shipping. Future club shipments are six bottles for $79.95 + $9.95 shipping.

Overview: An affordably-priced personalized wine club that learns what you like as you receive, drink, and rate six bottle shipments. International, domestic, and award-winning wine from a thoroughly modern wine subscription box service.

What We Love: Compared with other wine subscriptions in this price category, we think Firstleaf has nailed ease-of-use, presentation, and offers reasonably-interesting wines. We also really like that they identify the body, acidity, sweetness, fruitiness, and tannin level for each wine they sell. You can review the wine before it is shipped and swap out wines that have characteristics you don?t like.

Could Be Better: We think their marketing materials make them seem better than they really are, but with a 100% satisfaction guarantee and inexpensive introductory shipment, you can decide for yourself.

Read Our ReviewGo Directly to the Wine Club
by Tasting Room by Lot18

Limited Time Offer
Get a $40 tasting kit for just $6.95 when you sign up today. No coupon needed.

When you're looking at wine clubs priced under $15 per bottle, it's a good idea to consider TastingRoom by Lot 18. Most people are introduced to this wine club via their $6.95 wine tasting kit experience, but we think that's not the reason to try this wine club and it's definitely not the reason you'll stay with this wine club.

At $15 a bottle the wine should be good, but you shouldn't expect it to be great. Sometimes you'll find an absolute winner for your taste buds, and likewise you might find a stinker (which they'll replace at no cost to you), but in general, their wines are good for the price.

What makes stand out though is that they are a full-fledged online subscription service offering every convenience you might expect from such a service. Using data they collect, both from you when you rate your wines and from their other customers, they make recommendations for the wines in your monthly, bi-monthly, or quarterly box. But here's where it gets good: you can preview and change every single wine in the box if you want to. is also really good at notifications and online interactions. You'll be notifiied a few weeks before your shipment is ready to go out and you can easily change the shipment date, change the wines in the box, or even change the size/frequency of your deliveries. And... you can cancel online (which hardly anyone lets you do).

All that said, doesn't have a stellar reputation among consumers and we strongly recommend reading our full review before you sign up. Of course, since you've read this far, you know you'll be signing up for automatic wine club shipments when you order the tasting kit and since you're reading our website, you'll also know that the first shipment of wine you receive has no relationship to how you rated the bottles shipped in the tasting kit.

Read Our ReviewGo Directly to the Wine Club

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