Best Wine Clubs

Best Wine Clubs

Last updated: November 23, 2019

Please note: if you join or give a wine club after clicking our links we might earn a commission.

Our ratings system is comprised of a mix of mostly objective and some subjective elements. To ensure the best wine clubs make this list, we only include those with at least a 4.5 star rating (out of 5) and that are also top sellers among the 45,000+ customers who have bought wine clubs based on our recommendations over the last 10 years.

We use 10 criteria to evaluate 200+ wine clubs from 50+ companies. Only two of those factors are about the wine, but they have the biggest impact on our wine club ratings. Wine taste is subjective, but being a great wine club is not.

Wine lovers come to this list seeking different kinds of wine clubs. If you’re looking for something specific, these are popular lists: Best Affordable Wine Clubs, Best Premium Wine Clubs, and Best Red Wine Clubs. We have more lists, too.

The Best Wine of the Month Clubs


1. Nakedwines.com

All-Around Rating:

For You Save $50 on your first 6-bottle case, just $49.99. Voucher code is already entered. Click for This Deal.


For You Save $100 on your first 12-bottle case, just $79.99. Voucher code is already entered. Click for This Deal.

USA Today’s readers voted Nakedwines.com the #1 wine club in America, and we agree. But heads up, Nakedwines.com isn’t exactly a regular wine of the month club. It’s more of a wine-buying club where your monthly subscription fees accrue in your account until you spend them on a wine shipment. Don’t worry, any unspent funds are fully refundable.

All kinds of red wine, white wine, rosé, sparkling and champagne are available. Every wine is described so you know if it’s on the sweeter side, the drier side, or somewhere in between. Wine prices vary widely from $8 (a deeply discounted member price) to $45 with a great selection under $20 and plenty of room to splurge on special occasions.

You pick your own wine with the benefit of other members’ ratings. While this is a pick-em-yourself wine club, they personalize recommendations based on how you’ve rated your previous wines. Those ratings are shared with their customers, and the public, so you can pick only the most popular ones if you want.

Since you pick your own wine, you determine how many bottles are in each box and when you get them. Six bottles in your box gets you free shipping. There are so many reasons to love Nakedwines.com and we outline them all in our full wine club review.

Your monthly deposits ensure there are funds to pay independent winemakers for the gems they produce. The winemakers are grateful for this way of working, as it allows them to be creative and guarantees them an income. We know this because when you comment on one of their wines, good or bad, odds are good you’ll get a personalized response from the winemaker directly. It makes you feel good about buying your wine from Nakedwines.com.

We do not recommend Nakedwines.com for wine club gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

2. WINC Wine Club

All-Around Rating:

Exclusive Deal For You Join today and save $25 on your first Winc box. Free shipping on orders of 4 or more bottles. Click for This Deal.

Winc set out to change the way we buy wine in America, and they continue to set the bar for what a really good wine of the month club should be. Their members are their most important customers, but their wines are sold in brick-and-mortar stores, restaurants, hotels, and ballparks around the country.

We find the wines at Winc to generally be of much better quality than comparably-priced wines from wine stores and other wine clubs. They offer a broad spectrum of wine regions, grape varieties, blends, and styles, with a heavy focus on California. While 60% of Winc’s wine selection is priced at $13 per bottle, they offer a number of interesting premium wines including those priced $14-35. The wine increases in price as the quality goes up.

You pick or they pick. While you can rely on Winc’s algorithm to select wines for your palate, you can also hand pick every bottle in every box you receive. Members receive a special discount on everything they buy, compared to full retail prices available via the website to nonmembers and at brick-and-mortar stores.

Winc isn’t just a wine club, it’s a winery. The head winemaker is Ryan Zotovich, whose family has deep roots in Santa Barbara wine country. Winc has total control over the production of every wine (and hard apple cider) they offer, from the vineyard to your wine glass. They’ve reduced their wine prices — and their environmental footprint — by engaging in efficient, and where possible, sustainable winemaking practices.

We have heard from some gift-givers that they don’t want their recipients to have to do any work. If you don’t think picking out wines online is work, Winc makes a super great gift for wine lovers. Gifts are sold as gift cards in fixed increments starting at $60, but we recommend giving $150 or more (at least three months’ worth).

3. Premier Wine Club

by The California Wine Club
All-Around Rating:

For Gifts Give a 4-bottle wine club gift of 3 months or longer and get free shipping — Save up to $168. Until Dec 31. Click for This Deal.


For You Save 50% on your first shipment. Until Dec 31. Click for This Deal.

We love The California Wine Club and their Premier Series is the perfect way to get introduced to their wine membership. In addition to a delightful selection of small-production California wine — never mass-produced or bulk wines — there are lots of extras that make this club an excellent way to discover California wine at a very fair price.

One of the things to love about The California Wine Club is an obsessive focus on selecting high-quality wines that appeal to many palates. Fortunately this doesn’t just limit us to Cabernet Sauvignon and Chardonnay, you’ll also find delightful Petite Sirah, Zinfandel, Red Blends, Sauvignon Blanc, and Rhone-style whites, too.

Once you’re a member, you have some interesting opportunities to upgrade your Premier Series membership. Our favorite choice is to upgrade to four bottles per shipment. You’ll get four different wines and free shipping (normally $14). Another upgrade option is called Special Editions. When they find great deals but the available quantity is too small for their full membership, theship out those wines to their Special Editions customers.

If $27 per bottle, including shipping, is still too much but you really want to join, try their Case Club which is the same exact wine, but because you get 12 bottles per box, you’ll save big on both wine and shipping costs.

When you join (or give) the California Wine Club, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding wines that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

The California Wine Club is our #1 wine of the month club gift. If you’re giving a membership of at least three months, there are frequently deals to be had. Our review page has the details.

Wines shipped during the holidays come gift wrapped and all gift boxes include a personalized note. Upgrade to Gift+ (pictured at right) to give them something before the first shipment arrives.

Last minute? You can customize a gift notice to print or email to your recipient so they have something to open on the big day.

4. Firstleaf Club

All-Around Rating:

For You Join today and save $40 on your first personalized shipment of wine. Shipping is included. Click for This Deal.

Firstleaf is among our most popular wine subscriptions. As wine clubs go, they have mastered all of the critical components to providing an outstanding service: a rock-solid guarantee, convenience, plenty of preferences to set, and customer service.

Firstleaf is about delivering value at $15 a bottle, which usually means large-production wines that are consistent and palate-friendly. Compared with similarly-priced wine of the month clubs, we think the wine is sort of middle of the road, despite all of the wine awards they’ve won. Where their wine program excels is in the huge variety of wine grapes and regions all at $15 a bottle.

Firstleaf is perfect for new wine drinkers starting to explore the world of wine, wine drinkers who want easy-drinking everyday wine at an affordable price, and wine drinkers who are curious to discover new wines that fit their tastes. Unlike other personalized wine clubs, you can’t pick every wine you receive, but you can reject some recommendations per shipment if they don’t sound interesting to you.

Firstleaf employs unique data science methods to match wines with each of their members — not a group of members who share the same preferences. Their subscription starts with a quiz about what you like, but they really get into the nitty gritty details of what you like about a wine based on how you rate the wines you receive from them. This fuels their recommendation engine.

We do not recommend Firstleaf for wine club gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

5. Gold Wine Club

by Gold Medal Wine Club
All-Around Rating:

Exclusive Deal For Gifts Give a wine club gift of 3 months or longer and get a bonus bottle of wine, a free artist-designed gift box, free gift bags, and a free printed gift notice. Click for This Deal.

The Gold Medal Wine Club selects high-quality California wines. The Gold Club is their entry-level option, perfect both for gift-giving and getting hand-picked California wine for delivered to yourself.

The wine program at Gold Medal includes a diverse selection of California wine regions and grape varieties. We personally do a lot of wine tasting in California. Between the inventory in their online store and shipments we’ve received from them, we’re confident they’re buying the best wines for this price range. Rest assured, you’ll never pay winery retail.

They offer a Plus Program which is a membership upgrade you can choose when you join or add on later. When they find great deals but the available quantity is too small for their full membership, they’ll ship out those wines to their Plus Program customers.

Gold Medal rewards customers for spending more. They offer discounts when you upgrade from two to four bottles per shipment or when you pre-pay and buy more shipments. They also have a rewards program which offers instant savings on purchases from their wine store depending on your membership level.

Without a doubt, Gold Medal wins on gift presentation, and our readers get a special deal: Free artist-designed gift box ($7.99 value) and matching gift note in the box, plus a bonus bottle of wine in the first shipment.

Last minute? The Gold Medal Wine Club has customizable gift cards you can print or email so they have something to open on the big day.

6. Signature Series

by The California Wine Club
All-Around Rating:

Exclusive Deal For You Save 50% on your first shipment. Until Dec 31. Use code WCRHALF at checkout.


For Gifts Give a wine club gift of 3 months or longer and get free shipping — Save up to $168. Until Dec 31. Click for This Deal.


We love The California Wine Club, especially their Signature Series. If you like high-end California wine, or want to give it to a wine lover you know, this is our top pick. Every bottle is great, and if for some reason you don’t think so, they’ll replace it with something else at no cost to you.

California wine is legendary, but often the legendary stuff is priced over $100 a bottle. California wine lovers know 3,000+ small wineries produce the best wine, typically priced $30-60 a bottle. The Signature Series focuses on these wines including Cabernet Sauvignon, Pinot Noir, Syrah, Grenache, Zinfandel, and Red Blends. And sometimes a really great white wine, usually an artisanal Chardonnay.

The Signature Series is a mostly red wine club. They offer it in a 2-bottle, 3-bottle, and 4-bottle version. Most of the time you’ll get only red wine in the 2-bottle version, and not more than one white wine per shipment in the 3- and 4-bottle versions. To get the best price, pre-pay for several shipments as a gift to yourself.

When you join (or give) the California Wine Club, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding wines that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

The California Wine Club is our #1 wine of the month club gift. If you’re giving a membership of at least three months, there are frequently deals to be had. Our review page has the details.

Take advantage of this holiday season’s free shipping deal (save up to $168). Wine bottles from the Signature Series always arrive wrapped in tissue and all gift boxes include a personalized note. Upgrade to Gift+ (pictured at right) to give them something before the first shipment arrives.

Last minute? You can customize a gift notice to print or email to your recipient so they have something to open on the big day.

7. 90+ Wine Club

by Wired For Wine ®
All-Around Rating:

What do you get when foodies want to find the best wine and don’t like to pay a lot for it? Wired For Wine! The founders set out to build their ideal wine club — closeout prices on highly-rated, food-friendly wines from around the world.

All of the wine for sale at Wired For Wine is critically-acclaimed. They focus their wine buying on wines that the critics love so you have one less thing to think about. A quick tour of the Under $20 section — which fuels the 90+ wine club — reveals over 100 exciting potential selections which read like a Who’s Who of top tier producers and a greatest hits list of wine regions and their grapes.

Like all top-rated wine clubs on our site, they offer a full satisfaction guarantee within 30 days of receipt. If you don’t like a wine you receive, they’ll work with you to find a suitable replacement (though we can’t imagine you’ll ever use it). Shipments will be sent the first week of: March, June, September, and December.

Wired For Wine is a no-frills kind of wine club (professional tasting notes and wine-specific food pairings aside). You’re getting amazing prices on excellent wine — that’s your membership reward. It blows all of the competition out of the water when compared to any other sub $15 per bottle wine club.

We do not recommend giving the 90+ wine club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment.

8. Mixed Wine Club

by Plonk Wine Club
All-Around Rating:

For You & For Gifts Save 10% on Gifts and a free double-hinged corkscrew with their first box of wine. Until Jan 1. Use code HOLIDAY19 at checkout.

Don’t let the name fool you, you won’t get plonk from the Plonk Wine Club. You’ll get an interesting assortment of high-quality wine in each shipment, and you’ll be surprised the wine is under $30 a bottle delivered.

Plonk is for adventurous wine drinkers. Each wine they choose highlights something special, whether it’s the winemaker, the vineyard, or the grapes themselves. The international selection is diverse and often includes things and places you’ve never heard of. Most of the wines are organic or biodynamic, though not always certified.

While the four-bottle club shipped monthly is their standard offering, they offer a nearly 15% discount if you join their 12-bottle case club. We definitely recommend upgrading to 12 bottles and getting them shipped quarterly as you get the same number of bottles every three months but pay less for them. Shipping is included. Also, your first shipment includes a Plonk double-jointed waiter’s corkscrew — it’s been our favorite corkscrew for years now.

You won’t find a wine selection quite like this one from any other wine club. We’ve always been impressed with the unique finds they turn up, and often feel like we’re at the cutting edge of what’s cool in the wine world thanks to their discoveries.

Plonk offers gift subscriptions of 3, 6, or 12 months. A gift message is included in the first shipment, but there’s not a lot of pomp and circumstance beyond that. For a wine nerd, no pomp is needed — the wine speaks for itself.

9. French Wine Club

All-Around Rating:

French wine clubs in the US are rare. Great French wine clubs offering good value are like unicorns, and SomMailier is one of them. If you’re wondering about their name, it’s a play on the words sommelier and mail, but pronounced like sommelier.

An eclectic but well-curated selection of wine from France’s many regions including, but not limited to: Alsace, Beaujolais, Burgundy, Bordeaux, Jura, Provence, Roussillon, and the Rhone Valley. It’s a great way to sample better-quality French wine. Some clubs offer inexpensive (bulk) French wine that don’t accurately represent the quality and style of France’s great wine regions — this isn’t one of them.

The founder is a part of the 5th generation of a Bordeaux wine-producing family. He selects and imports French wines that aren’t available anywhere else in the US. He ensures this by buying the wine from his brother’s distributor business located within France. His brother’s company was selected as an approved seller to the French Foreign Ministry, representing the official face of French wine to the whole world.

It’s not about Bordeaux, Burgundy, and Champagne — it’s about the unique family chateaux and vineyards throughout all of France. Easy-to-read wine cards include tasting notes, relevant winery history, and a primer on the region the wine hails from (with more information on their website for the extra curious).

We enthusiastically recommend this wine club as a gift to anyone who loves French wine or wants to learn more about it. The packaging is lovely and carefully assembled, making a great presentation. A personalized note is included in the first shipment.

10. The Premier Series

by International Wine of the Month Club
All-Around Rating:

For Gifts Save $10 when you give a 4-month wine club gift. Use code SAVE10 at checkout.


For Gifts Save $15 when you give a 6-month wine club gift. Use code SAVE15 at checkout.


For Gifts Save $30 when you give a year of wine gift. Use code SAVE30 at checkout.


An old-school wine club founded pre-Internet back in 1994, the Premier Series offers up two interesting International wine selections each month. The Premier Series is their entry-level wine selection.

Standing firmly behind every wine they’ve ever shipped, you’ll find their shipment history going back to 1999 on their website. The selections are typically more common grapes from the world’s better known wine regions. When it comes to International wine clubs, their selection is fairly unique as the emphasis is on value and approachability rather than obscurity or low prices.

The International Wine of the Month Club offers a very cool Design Your Own Club program where you can mix and match Wine, Beer, Cheese, Chocolate, Cigars, and Flowers. Our favorite way to use this feature is to create your own Wine & Cheese Club, Wine & Chocolate Club, and especially a Wine & Beer Club! Another great way to use this Design-Your-Own club is to customize a wine club gift membership. Imagine you’re giving a 6-month subscription, but one of those months includes your favorite wine lover’s birthday — you can upgrade that month to their Collector’s Series for a special treat.

We’re fans of their two-tiered tasting panel approach to wine selection. If you’re only shipping out two wines a month and you want everyone to be happy, you need a broad selection of taste-testers to make sure you choose wisely. The first panel includes 10 sommeliers, wine pros, and winemakers. The best 10% go on to a larger panel comprised of a variety of 30 or more wine lovers of all experience levels before being considered for shipments.

The International Wine of the Month Club offers the most flexibility when building your wine gift — choose how many shipments you want, how frequently you want them, and they even pick which month the first shipment should arrive, in case you’re super pro-active and want to order ahead. Gifts arrive with the bottles wrapped in organza bags and are presented with The International Wine Club’s educational newsletter, Cellar Notes.

Last minute? When you check out at The International Wine of the Month Club, you’ll be given an option to email a gift announcement (either immediately or on a specific day) and you can also choose to download a gift notice to print yourself.

We’ve Tasted All That Wine!

Many of the other “best wine subscription” lists are just round-ups of what’s out there and ranked by what the author thinks is cool. Rarely have they tasted any of the wine, and when they have it’s usually not through a critical lens.

We actually try at least one shipment of wine from every wine club we review (after 2013). Often we receive ongoing shipments so we can continuously evaluate quality and value. Our reviews show the wines we received and tasted, as photographed in our wine cellar (or in other settings).

We are also members at several winery wine clubs outside of the “retail” wine of the month club sphere. We maintain these memberships and frequently go wine tasting so that we know what else is out there, not just what’s available through the wine clubs we’ve reviewed.

Here’s how we evaluate the wine we receive:

Wine Quality. We consider the balance of body, acidity, tannins, and fruit present in every wine we receive. We consider whether or not the wine tastes like the grapes used to make it. We make judgements about quality as compared to other wines we’ve tried in the same price range.

Wine Price. There are so many variables that affect the price of wine, and each country, region, and winery handles pricing in their own way. When we think about wine pricing for wine clubs, we consider retail value and what you’re paying to have the bottle delivered. We also think about the quality of the wine you’re getting for that price as compared to what you’d get from other wine of the month clubs.

Value. Nobody wants to feel like they’re getting fleeced. Wine is supposed to be fun and enjoyable and a wine of the month club should make you feel like its your birthday every time a box arrives. When it comes to wine clubs, most of the time you get what you pay for. Sometimes you pay for extra service, sometimes you pay for access to small wine producers, sometimes you pay for convenience. We always let you know when a wine club is delivering great value.

We want to see a rock-solid Satisfaction Guarantee because you’re trusting a company to pick your wine for you and you want to make sure you get your money’s worth. To that end, we research each wine club’s customer service record (online reputation) and curation methodology (how they pick their wines).

We determine how easy it is to be a member by looking at personalization options, ability to make changes to your subscription, how to manage your deliveries, and the cancellation process.

We look at perks! Whether you get skimpy or elaborate tasting notes, whether they offer VIP and concierge services for visits to wine country, and whether they have great discount programs for members.

What about all of the other wine clubs?

This page contains our current list of the best wine clubs (according to our research). Our reviews are sometimes snapshots of a wine club, and sometimes we track the quality of a wine club closely for years. We also change our minds about wine clubs when their quality or value go up or down.

If you’re wondering about a specific wine club that isn’t on this list, there’s a reason it’s not here: some wine clubs we think are great don’t make this list for one reason or another; there are many "popular" wine clubs which we don’t think are good enough to be on this list (or sometimes even to provide a full review for); and some are wine clubs we just haven’t reviewed (we do not review every wine club available).

Wine Clubs We Like a Lot But Don’t Make the Top 10

Wine Awesomeness. This is an inexpensive wine club with an interesting assortment of wine you typically don’t see in other wine clubs. We have a favorable opinion of their wine and their Backlabel magazine, but we have trouble maintaining contact with this business. This makes us skeptical of how well they look after their customers.

Original Wine of the Month Club. The first wine club, sure, but it does not provide "the best" value or wine. We like their niche options like the Rosé, Napa, Bordeaux, and Sweet Wine clubs, but they are too niche for the Best Overall list.

VineBox. A wine tasting club that sometimes makes this list, but isn’t currently in the top 10. Usually this is because while they provide a unique experience, they don’t provide great value. We love it for gifts where the experience is more important than the cost per bottle.

Wine Down Box. We like Wine Down Box, but we find it to be overpriced for what it is. Like VineBox, we love it for gifts where the experience is more important than the cost per bottle.

Vinley Market. We really like the Vinley wine clubs, but our readers don’t seem to be as enthusiastic about them as we are, so we only sometimes have them on this top 10 list.

Wine Access. We really like the Wine Access wine club, but we have not yet completed our review.

Popular Wine Clubs That Don’t Make the Top 10

Martha Stewart Wine. We like the Martha Stewart Wine club and it is on our Best Affordable Wine Clubs list. When compared with the clubs on this list though, it doesn’t offer consistent enough quality.

Wine Insiders. We haven’t done a full review of Wine Insiders yet because we haven’t received a shipment. If this wine club interests you, please check out our review of the Martha Stewart Wine club, as Wine Insiders and Martha share a supplier.

Vine Oh! We haven’t done a full review of Vine Oh! because we haven’t received a shipment yet. Also, we’re skeptical of the wine quality when all of their reviewers focus on the swag in the box and treat the wine like it’s just another piece of swag.

Tasting Room by Lot 18. This is a personalized wine club that is great for the right customers but isn’t well-suited to many, so it doesn’t make the cut.

Hello Fresh. We haven’t done a full review of Hello Fresh yet because the service is provided by Tasting Room and a full review would be redundant.

Bright Cellars. A personalized wine club that does not meet our standard of good quality wine or value.

Great Clubs of America. One of many monthly clubs offered by this company, their wine of the month club seems less about the wine and more about the gifting. We know there are wine of the month clubs that focus on the wine and the gift experience, too.

WineSociety. We have not yet written a full review for Wine Society, but we did taste the wine.

WSJwine. This is a very popular wine club and we include it on our Best Affordable Wine Clubs list but it doesn’t measure up to the 10 best.

Cellars Wine Club. We used to like Cellars Wine Club. We have had trouble in our business relations with this comapny. This makes us skeptical of how well they look after their customers.

Blue Apron. We haven’t reviewed Blue Apron yet because we haven’t received a shipment. We think their 500 mL bottle concept is neat.

Empathy Wines. A lot of people love Gary Vee (Vaynerchuk). That is not a reason to join a wine club that only offers three kinds of wine.

Glassful. They don’t even exist anymore! We did receive a shipment but were underwhelmed by it.

Underground Cellar. Even though USA Today included it in their 10Best Readers Poll for the best wine clubs, it is not a wine club.

Through the Grapevine Natural Wine Club. We have not reviewed this wine club yet.

Primal Wine Club. We have not reviewed this wine club yet.


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